Every campaign starts with one message. These are the exact outreach templates we use at Pinkhy Events to contact Spanish and European creators for ecommerce and brand campaigns — copy, personalise, send. Reply rates live or die on personalisation: always reference one specific piece of the creator’s recent content before your pitch.
nn
How to use these templates
n
- n
- Replace every [bracket] before sending — one leftover bracket kills credibility.
- Mention one specific post, Reel or video from the last 30 days.
- Keep first messages under 120 words; details come after the first reply.
- DM for nano/micro creators, email for managed talent (check their bio for a contact email).
n
n
n
n
nn
1. Instagram DM — first contact (gifting)
n
Hi [Name]! I’m [Your name] from [Brand]. Your [specific post, e.g. “Madrid morning routine Reel”] caught our eye — exactly the tone we love. We’d like to send you our as a gift, no strings attached. If you like it and want to share it, even better. Can I send you the details? 🎁
nn
2. Instagram DM — paid collaboration
n
Hi [Name]! [Your name] from [Brand] here. We’re planning our [season/launch] campaign in Spain and your content around [topic] is a perfect fit. This is a paid collaboration — [1 Reel + 2 Stories, or deliverables]. Are you open to hearing the brief and budget? Happy to move to email if easier.
nn
3. Email — paid campaign, first contact
n
Subject lines that get opened: “Paid collab: [Brand] × [Creator name]?” · “[Creator name] + [Brand] — [Month] campaign”
n
Hi [Name],
I’m [Your name], [role] at [Brand] — we make [one-line description]. Your [specific content reference] convinced us you’re the right voice for our [campaign name] launching [timeframe] in [market].
Scope: [deliverables]. Budget range: [range, or “share your rate card”]. Usage: [organic only / paid ads +X%].
Interested? I can send the full brief today.
[Signature]
nn
4. Email — product seeding
n
Hi [Name],
We’re selecting [number] creators in [niche] to receive before anyone else — no posting obligation. If it earns a place in your content, we’d love that; if not, no hard feelings.
Just reply with your shipping address and size/preference if relevant.
[Signature]
nn
5. Follow-up — no reply after 4–7 days
n
Hi [Name], just floating this back up — I know DMs get buried. We’re closing the creator list for [campaign] on [date] and I’d love you on it. If it’s not for you, a quick “no thanks” works too!
n
One follow-up is professional. Two is the maximum. Three is spam.
nn
6. UGC-only offer (content without posting)
n
Hi [Name]! We love your content style and want to commission [number] videos of for our own channels and ads — you don’t post anything on your accounts. Flat fee per video: [amount / “what’s your UGC rate?”]. Full brief ready — want it?
nn
7. Affiliate / commission offer
n
Hi [Name], we’re opening our partner programme to a small group of creators: [X]% commission on every sale from your code, plus
upfront. Your audience in [niche] converts exactly the type of customer we serve. Want your personal code?
nn
8. Long-term ambassador upgrade
n
Hi [Name], the results from our collaboration were excellent — [metric if shareable]. We’d like to move from one-off posts to a [3/6/12-month] ambassadorship: [monthly deliverables] with [monthly fee + perks]. Can we set up a quick call this week?
nn
9. Event or press trip invitation
n
Hi [Name]! [Brand] is hosting [event] in [city] on [date] — [one-line description]. We’d love to have you as one of [number] invited creators. We cover [travel/hotel/fee]. Content is welcome but the invitation stands either way. Can I send the full programme?
nn
10. Re-engaging a past collaborator
n
Hi [Name]! Working with you on [past campaign] was a highlight — [specific result or memory]. We’re launching [new campaign] and you were the first name on the list. Same smooth process, updated rates. Interested?
nn
What kills reply rates
n
- n
- Mass messages with zero personalisation — creators spot them instantly.
- Hiding that a collab is unpaid until the third message.
- Asking for a “collab” without saying what, when, or for how much.
- Ignoring the creator’s language — write to Spanish creators in Spanish or English, matching their content.
n
n
n
n
nn
FAQ
n
Should I DM or email influencers?
n
DM nano and micro creators (under ~100K followers); email creators with management or a contact email in their bio. For Spain specifically, WhatsApp is common after first contact — never for cold outreach.
n
What reply rate is normal?
n
Well-personalised outreach to correctly-matched creators typically gets 20–40% replies. Below 10% means your targeting or personalisation is off.
n
When do I mention budget?
n
In the first message for paid campaigns. Creators prioritise messages that state a budget or ask for their rate card. See our Spanish influencer pricing guide for realistic ranges.
nn
Next steps: check how to hire Spanish influencers and lock terms with a proper influencer contract.