Beauty Influencer MarketingBeauty Influencer Marketing Agency in Spain & Europe
Connect your beauty, skincare, or cosmetics brand with top Spanish and European creators on Instagram, TikTok, and YouTube. We deliver end-to-end influencer campaigns that drive brand awareness, product launches, and sales across Europe.
339k+Reach per campaign wave426k+Views on hero assetsNIVEAFeatured beauty clientIG · TT · YTPlatforms coveredFeatured case studyHow we drove skincare awareness for NIVEA Spain
NIVEA needed authentic creator content to drive product awareness and engagement in the Spanish market. We activated a curated mix of beauty creators on Instagram Reels and Stories.
NIVEA Spain — SkincareInstagram Reels & Stories Campaign for NIVEA Spain
We selected Spanish beauty creators with highly engaged female audiences in the 18–35 demographic. Each creator received a personalised product brief focused on authentic skincare routines, tutorials, and before/after content — formats that consistently outperform scripted ads in the beauty niche.
339kReach on campaign wave426kViews on hero Reels assetsIGReels + Stories formatESSpanish market focusOur beauty servicesFull-service beauty influencer campaigns
From skincare launches to fragrance campaigns — we manage the full creator workflow for beauty brands entering Spain and Europe.
Product launch campaignsCoordinated creator activations for new product launches — skincare, makeup, haircare, fragrance. Timed to your release date with pre-launch teasers and launch-day content.Product seeding & giftingWe manage the full product seeding process — creator selection, personalised packaging briefs, shipping logistics, and content tracking across Spain and Europe.TikTok beauty contentShort-form tutorials, GRWM (Get Ready With Me), skincare routines, and transformation videos with Spanish TikTok beauty creators who generate viral organic reach.Branded beauty tripsImmersive brand experiences in Spain — spa days, product launch events, behind-the-scenes factory visits. We handle creator logistics, content coordination, and PR coverage.Multi-market campaignsSimultaneous beauty influencer activations across Spain, France, Italy, and Germany. Localised briefs per market with country-specific creator casting.Performance & ROI reportingDetailed post-campaign reports with reach, views, saves, engagement rate, audience demographics, and estimated media value for every creator asset.Beauty creator networkSpanish beauty influencers we work with
Our beauty roster covers skincare, makeup, haircare, wellness, and fragrance — from micro creators with niche engaged audiences to macro stars with millions of followers.
SSofia Suescun1.5M followersBeauty · LifestyleRRuth Basauri658k followersBeauty · FashionEEstefania581k followersSkincare · LifestyleIIris Teres325k followersInstagram · TikTokBeauty · WellnessBBeatriz410k followersBeauty · Fashion+200+ Beauty CreatorsNano to MegaIG · TikTok · YouTubeAll beauty nichesOur full beauty roster includes skincare, makeup, haircare, fragrance, and wellness creators across Spain, France, and Italy. Contact us to see the full list →
Why Spain for beauty brandsSpain is one of Europe’s top beauty markets
Global beauty brands like L’Oréal, NIVEA, and SHEIN already invest heavily in Spanish influencer marketing. Here is why.
01Highest beauty engagement in EuropeSpanish beauty creators consistently generate above-average engagement rates compared to UK, French, or German creators in the same follower tier.02Instagram-first beauty cultureSpain has one of the highest Instagram penetration rates in Europe. Beauty content — tutorials, GRWM, skincare routines — performs exceptionally well with Spanish audiences.03Cost-effective creator ratesSpanish beauty creator fees are 30–40% lower than equivalent UK influencers, offering strong ROI for brands testing the European market before scaling further.04Gateway to LATAM beauty audiencesSpanish creator content organically reaches Latin American beauty audiences — a strategic bonus for global beauty brands targeting Spanish-speaking consumers worldwide.Who we work withBeauty brands we serve in Spain & Europe
We work with established global brands and emerging beauty labels entering the Spanish and European market for the first time.
Skincare brandsSerums, moisturisers, SPF, anti-agingMakeup brandsFoundation, lip, eye, blush, contouringHaircare brandsShampoo, treatments, styling, colourFragrance brandsPerfume, body mist, home fragranceWellness brandsSupplements, clean beauty, natural cosmeticsLuxury beautyPremium skincare, niche fragrance, prestige makeupHow it worksFrom product brief to live content in 3–4 weeks
We manage every step — you hand us your product and your goals, we deliver the creator campaign.
1Brand & product briefingWe review your brand identity, product benefits, target consumer, and campaign objectives. We align on platforms, creator tiers, content formats, and KPIs before starting.2Creator casting & approvalWe propose a curated shortlist of beauty creators matching your brand aesthetic, audience demographics, and engagement benchmarks. You approve the final selection.3Contracts, product sending & briefsWe handle all creator contracts and coordinate product sending with personalised packaging when needed. We write detailed content briefs per creator for on-brand delivery.4Content creation & approvalCreators submit content for your approval before going live. We manage all revision rounds to ensure every asset meets your brand standards.5Publication & performance reportContent goes live on the agreed dates. You receive a full KPI report with reach, views, saves, engagement rate, audience demographics, and EMV for every creator asset.FAQFrequently asked questions
Do you work with indie beauty brands or only global names like NIVEA?We work with both. From emerging clean beauty labels to established global brands — our creator network is accessible at every budget level. Micro-creator campaigns start from €1,500, making influencer marketing accessible even for smaller beauty brands testing the Spanish market.Can you manage product seeding without a paid collaboration?Yes. We manage gifted product seeding campaigns where creators receive products in exchange for organic content. We handle creator selection, product logistics, and content tracking — and we are transparent about which creators accept gifted partnerships vs paid collaborations only.Which platforms work best for beauty brands in Spain?Instagram Reels and TikTok are the highest-performing platforms for beauty in Spain. Instagram is best for aspirational and lifestyle-led content; TikTok drives viral reach and product discovery. YouTube works well for detailed tutorials and product reviews. We recommend a multi-platform approach for maximum coverage.Can you activate campaigns across Spain, France, and Italy simultaneously?Yes — multi-market beauty campaigns are one of our specialities. We have creator networks in Spain, France, Italy, and Germany. Each market receives localised briefs and country-specific creator casting to ensure cultural relevance.What content formats do beauty creators produce?Our beauty creators produce Instagram Reels, Stories, TikTok videos, YouTube tutorials, unboxing content, skincare routine videos, GRWM (Get Ready With Me) content, and product review posts. We recommend the best format mix based on your product type and campaign objective.Ready to launch your beauty brand in Spain & Europe?
Tell us your product, your target market, and your budget — we will come back within 24h with a tailored beauty creator strategy.