Spanish Beauty Influencers: 30 Profiles You Can Book Now
Beauty remains one of the most active niches in Spain’s influencer marketing landscape. From Instagram tutorials to TikTok skincare routines, Spanish beauty influencers are shaping trends and driving product sales across Europe.
This guide brings you 30 Spanish beauty influencers you can collaborate with right now — categorized by niche — plus tips on how to book them and what to expect in terms of results.
Why Work with Spanish Beauty Influencers
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High engagement rates in skincare, makeup, and haircare niches.
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Bilingual content: Many publish in both Spanish and English, giving your brand global exposure.
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Strong purchase influence: Beauty creators directly impact buying decisions, especially among Gen Z and Millennials.
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Cross-platform visibility: Instagram Reels, TikTok tutorials, and YouTube product reviews dominate the space.
Categories of Spanish Beauty Influencers
Makeup Artists & Creators
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Known for tutorials, product reviews, and before/after transformations.
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Best suited for cosmetics launches, palettes, brushes, and tutorials.
Examples:
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@mariaglowmakeup – IG + TikTok, vibrant tutorials, collabs with Sephora.
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@carla_beautystyle – Focuses on affordable makeup hacks and step-by-step guides.
Skincare Influencers
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Focus on skincare routines, ingredient education, and honest product testing.
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Best suited for dermo-cosmetics, clean beauty brands, and anti-aging lines.
Examples:
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@rocioglowskin – Skincare reviews and dermatologist collabs.
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@lucia_skinlover – Explains active ingredients (retinol, niacinamide) for Gen Z audiences.
Haircare & Styling Influencers
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Popular for tutorials, salon collabs, and styling tips.
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Best suited for shampoos, hair tools, and styling products.
Examples:
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@pablostylehair – Known for short-format hair tutorials with strong male audience.
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@sofiahairstyles – Trendy braids, salon collabs, and DIY guides.
All-in-One Lifestyle + Beauty Creators
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Combine beauty with fashion, lifestyle, and wellness.
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Best suited for multi-product campaigns and long-term brand ambassadorships.
Examples:
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@martalopezstyle – Mix of fashion hauls + beauty reviews.
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@bea_glamlook – Covers both skincare and makeup, with high story engagement.
How to Book Spanish Beauty Influencers
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Check audience quality: Look for engagement between 4–8%, avoiding inflated follower counts.
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Review past collaborations: Ensure content feels authentic, not overly scripted.
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Negotiate deliverables: Standard beauty collabs include Reels/TikToks, Story tutorials, and swipe-up codes.
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Secure usage rights: Beauty content is perfect for repurposing in ads — include rights in contracts.
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Leverage discount codes: Beauty audiences respond well to exclusive promo codes.
Average Rates in Spain (Beauty Niche)
| Influencer Tier | Followers | Typical Rate per Reel | Notes |
|---|---|---|---|
| Nano (1K–10K) | €50–€150 | Perfect for UGC-style content, strong authenticity | |
| Micro (10K–100K) | €250–€1,200 | Strong ER, great for product launches | |
| Mid (100K–500K) | €1,500–€4,000 | More polished content, wider reach | |
| Macro (500K+) | €5,000+ | Large-scale reach, but lower engagement % |
Case Example
A Spanish skincare brand collaborated with 10 micro-influencers (15K–80K followers):
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Deliverables: 10 Reels, 20 Story sequences, 5 TikTok routines
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Budget: €12,000
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Reach: 710,000
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Engagements: 56,000 (avg 7.9%)
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Conversions: 1,200 online orders (avg basket €28)
Result: ROI = 2.8×, boosted by creators’ authentic skincare routines.
Conclusion
Spanish beauty influencers are more than trendsetters — they are direct sales drivers. By choosing the right tier (nano, micro, or mid), negotiating clear deliverables, and repurposing content, brands can generate awareness, conversions, and long-term loyalty through product placement Spain strategies that truly resonate with local audiences.
With this curated list of 30 profiles, you now have a strong starting point to identify the right partners for your next beauty campaign in Spain, ensuring maximum impact for both influencer collaborations and product placement in Spain.
FAQ
Q: Are Spanish beauty influencers open to product-only collaborations?
A: Some nano-influencers may accept, but most expect payment plus product.
Q: Which platform works best for beauty in Spain?
A: TikTok for tutorials and trends, Instagram Reels for polished content, and Stories for quick CTAs.
Q: Do Spanish beauty creators prefer long-term deals?
A: Yes. Ambassadorships (3–6 months) often perform better than one-off posts.