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Gaming Influencer Marketing

Influencer Marketing Agency for Gaming Brands in Europe

Connect your game with Spanish and European gaming creators on TikTok, Instagram, and YouTube. We run end-to-end influencer campaigns that drive installs, engagement, and player acquisition across 5+ European markets.

Start a gaming campaign → See case studies
150+
Gaming creators activated
5
European markets covered
4M+
Story reach (single wave)
ES·FR·DE·AT·IT
Active markets
Featured case study

How we scaled Moon Active across 5 European markets

Moon Active, the gaming company behind Family Island and Travel Town, needed pan-European creator coverage with consistent weekly momentum. Here is what we delivered.

Moon Active — Gaming

Pan-EU Influencer Rollout for Family Island & Travel Town

We activated 150+ creators across Spain, France, Germany, Austria, and Italy — balancing macro creators for reach with micro talent for sustained weekly frequency. Every wave was coordinated simultaneously across all 5 markets with localised briefs per country.

150+
Creators activated across 5 markets
4M+
Story reach on a single wave sample
5
Countries activated simultaneously
Weekly
Sustained campaign frequency
Instagram Reels Instagram Stories Macro + Micro mix Multi-market Always-on program Localised briefs
Our gaming services

Everything your gaming campaign needs

From indie game launches to AAA title promotions — we handle the full creator workflow so your team focuses on the game.

🎮
Game launch campaigns
Coordinated creator activations timed with your release date across Spain and Europe. Reels, gameplay clips, first impressions.
📱
Mobile game installs
Performance-focused campaigns with swipe-up links, promo codes, and tracked installs. We work with your MMP data.
🔄
Always-on programs
Weekly or monthly recurring creator waves to maintain visibility during live ops, seasonal events, and update drops.
🌍
Multi-market rollouts
Simultaneous activation in ES, FR, DE, AT, and IT with localised briefs and country-specific creator casting.
🎥
YouTube integrations
Dedicated videos, mid-roll integrations, and sponsored segments with top Spanish and European gaming YouTubers.
📊
KPI reporting & analytics
Full performance dashboard after every wave: reach, views, engagement, clicks, install attribution, and ROI analysis.
Gaming creator network

Spanish & European gaming influencers we work with

Our gaming creator roster covers mobile, console, PC, and casual gaming across TikTok, YouTube, and Instagram.

A
Artamios
2.7M followers
YouTube
Gaming
M
Mayka
2.7M followers
YouTube
Gaming
V
Verdelis
1.6M followers
YouTube
Gaming
+
150+ Gaming Creators
Micro to Mega
TikTok · YouTube · Instagram
All gaming niches

Our full gaming roster includes mobile, console, PC, casual, and esports creators across Spain, France, Germany, and Italy. Contact us to see the full list →

Why Spain & Europe for gaming

The European gaming market is too big to ignore

Spain is one of the top 5 mobile gaming markets in Europe. Here is why global gaming brands invest in Spanish and European influencer campaigns.

01
High mobile gaming penetration
Spain ranks among the top European markets for mobile game downloads and in-app purchases, with strong engagement in casual and mid-core genres.
02
TikTok gaming is exploding
Spanish TikTok gaming creators generate some of the highest organic engagement rates in Europe. Short-form gameplay content drives massive install spikes.
03
Cost-effective vs UK or Germany
Creator rates in Spain are 30–50% lower than equivalent UK or German creators, making Spain the highest ROI entry point for European expansion.
04
Spanish content travels to LATAM
Spanish creator content naturally reaches Latin American audiences — a bonus market for gaming brands targeting Spanish-speaking users globally.
How it works

From brief to live campaign in 3–4 weeks

Our end-to-end process means you hand us a brief and we deliver results — no creator management on your side.

1
Strategy & creator casting
We review your game, target audience, KPIs, and markets. We then propose a creator mix (macro + micro) with follower counts, engagement rates, and audience demographics for your approval.
2
Contracts & brief creation
We handle all creator contracts, rates, usage rights, and exclusivity. We write localised briefs per country with your key messages, gameplay highlights, and call-to-action.
3
Content creation & approval
Creators produce content and submit for your approval before going live. We manage all revision rounds and ensure brand compliance across every asset.
4
Publication & monitoring
All content goes live on the agreed dates, coordinated across markets. We monitor performance in real time and flag any issues immediately.
5
KPI report & next steps
You receive a full performance report with reach, views, engagement, and attribution data. We include recommendations for the next wave based on what performed best.
FAQ

Frequently asked questions

Do you work with mobile games only or also console and PC?
We work across all gaming formats — mobile, console, PC, and browser games. Our creator network includes dedicated mobile gaming creators as well as multi-platform YouTubers and Twitch streamers in Spain and Europe.
Can you target specific gaming niches (casual, RPG, FPS, strategy)?
Yes. Our creator database is segmented by genre. Whether you need casual mobile creators for a puzzle game or hardcore FPS players for a shooter title, we match the creator audience to your player profile.
How do you measure campaign success for a gaming brand?
We track reach, impressions, engagement rate, click-through rate, and — where tracking links or promo codes are used — direct install attribution. We align KPIs with your campaign objective before the campaign starts.
What is the minimum budget for a gaming influencer campaign in Europe?
A focused micro-creator activation for a single market starts from €1,500. A multi-market gaming campaign with macro creators typically starts from €8,000–€15,000 depending on creator tiers and number of countries.
Can you run always-on programs for live games with regular content updates?
Yes — this is one of our core gaming offerings. We manage weekly or monthly creator waves aligned with your live ops calendar, seasonal events, and major update releases. Moon Active is an example of this model.

Ready to grow your game in Spain & Europe?

Share your game, your target markets, and your KPIs — we’ll come back within 24h with a tailored creator strategy.

Start your gaming campaign → See pricing