How to Pitch Spanish Influencers (Email & DM Templates)
Pitching Spanish influencers requires tact, clarity, and a touch of cultural awareness. Whether you’re reaching out via email or Instagram DM, the goal is to sound professional yet personal — not like a mass message.
This article breaks down exactly how to pitch Spanish influencers effectively, including tone of voice, timing, and ready-to-use message templates.
Why Your Pitch Matters
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First impressions count: The first message determines whether the influencer opens, replies, or ignores you.
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Cultural tone: Spanish creators appreciate authenticity and warmth over formal corporate emails.
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Competition is high: Influencers receive multiple pitches daily — standing out with clear value is key.
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Professionalism builds trust: A well-written message shows your brand is serious and organized.
Before You Pitch
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Research the influencer
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Review their content style, tone, and past brand partnerships.
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Make sure their audience matches your target demographic.
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Follow and engage
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Like and comment on recent posts before reaching out.
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This builds recognition and makes your message more natural.
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Prepare your offer
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Be clear on what you’re offering: product, payment, or both.
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Know your deliverables and campaign goals before writing.
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Structure of a Perfect Pitch
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Greeting in Spanish (use “Hola [name]” or “Buenos días [name]”)
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Personalized intro (“We love how you create lifestyle content with authenticity…”)
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Campaign summary (1–2 sentences max)
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Collaboration offer (deliverables + value)
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Call to action (“Would you be interested?” / “Can we send more details?”)
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Signature + contact info
Email Template (English to Spanish)
Subject line (ENG): Collaboration opportunity with [Brand Name] 🇪🇸
Subject line (ESP): Colaboración con [Nombre de la Marca]
Body:
Hola [nombre],
Nos encanta tu contenido, especialmente [menciona algo específico de su perfil].
Desde [nombre de la marca], estamos preparando una colaboración sobre [tema/campaña] y creemos que tu perfil encaja perfectamente.
Nos gustaría ofrecerte [producto / compensación / detalles breves].
¿Podríamos enviarte más información o una propuesta detallada esta semana?
Gracias por tu tiempo y enhorabuena por tu excelente trabajo 💫
Un abrazo,
[Tu nombre]
[Tu marca / agencia]
Instagram DM Template
ENG:
Hey [Name] 👋 We love your style — we’re running a campaign in Spain for [brand/product] and think you’d be a perfect fit! Would you be open to hearing more?
ESP:
¡Hola [nombre]! 👋 Nos encanta tu estilo. Estamos organizando una campaña en España para [marca/producto] y creemos que encajarías genial. ¿Podemos contarte más detalles?
(💡Tip: Always move to email once they show interest.)
Timing & Follow-Up
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Best times to pitch: Monday–Thursday mornings (10 AM–1 PM Spain time).
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Follow-up rule: Wait 4–5 business days before sending a reminder.
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After confirmation: Send a professional brief and contract within 24h to maintain momentum.
Common Mistakes to Avoid
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❌ Copy-pasting the same pitch to everyone.
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❌ Forgetting to include your brand name or Instagram handle.
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❌ Sending messages too long — keep under 120 words for DMs.
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❌ Over-promising without clear campaign details.
Case Example
A Madrid-based skincare brand improved influencer response rates by 65% after localizing their emails:
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Switched from English-only to bilingual pitches.
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Added emojis and warm sign-offs (“Un abrazo”).
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Personalized intros for each influencer.
Result: From 20% to 85% reply rate, and 10 successful paid collaborations.
Conclusion
Pitching Spanish influencers is about respect, personalization, and tone. By blending professionalism with authenticity, you’ll build long-term relationships that lead to better content and real brand impact.
FAQ
Q: Should I write my pitch in English or Spanish?
A: Always in Spanish when possible — it feels more personal and respectful.
Q: How long should an initial message be?
A: 80–120 words max for DMs, 150–200 for emails.
Q: What if the influencer doesn’t reply?
A: Follow up once, politely. If no answer after 7–10 days, move on.