Social networks are becoming a must when it comes to promoting a product or service. This method generally affects all brands, regardless of their status. To maintain its reputation, Dior has set up a partnership with certain networks. The objective is to support its growth and to stand out from the others. However, its status as a luxury brand means that it has to develop an original marketing strategy on social networks. Here is what Dior has done in order to make its products known via social networks.
How the social network marketing strategy works.
The objective of social media marketing is to increase brand awareness through the use of social media. This marketing method becomes more effective by using an influencer agency or an influencer. The latter, with his or her status as an opinion leader, is responsible for making the article known to his or her followers. In other words, the application of a strategy based on social networks makes it possible to obtain a well-targeted audience. However, it is important to determine which type of network is suitable for your brand. If you need to highlight the details of a product or service, a YouTube video will do. If you need to promote your item through images, there is nothing to stop you from opting for Instagram, as in the case of Dior.
How does Dior use social networks in its marketing strategy?
Before developing a marketing strategy on social networks, you must first choose the network or networks that are adapted to your status. The case of Dior involves the choice of Instagram and Snapchat.
Snapchat: a very marketing choice
The latter is one of the leaders in the video format in digital marketing today. Dior has not been content with the classic Snapchat offering. It is supporting its marketing strategy by adopting augmented reality. In other words, the luxury fashion house wants to improve the quality of its product promotion videos. In collaboration with Snapchat, the project consists of developing lenses to increase the realism of its products in the virtual world. The aim is to improve customer satisfaction and loyalty. In this way, customers can see the products offered by Dior from all angles.
Instagram: photography in the spotlight
When it comes to luxury products, you can't escape highlighting the product in question. Dior chose Instagram because it is the most suitable social network for its offerings. The brand needs to display the image of its products on a social network dedicated to images. In fact, Instagram is one of the most used social networks at the moment. It is the playground of everyone, whether a star or a simple fan of the brand.
Influencers on the front line.
You can design a marketing strategy of your choice on social networks, but this method will not be optimised without the intermediary of an influencer agency or an influencer. The popularity of the latter will surely increase the awareness of your product. Moreover, the influencer always has an audience tailored to your product or service.