Influencer marketing in Spain is booming. It's a profession that has been set up to catapult itself and it's something that can be seen plainly through percentages and facts that speak for themselves.

Percentage of marketing influencers in Spain

60%: is the number of brands born in Spain who trust influencers. Instead of advertising armed by local creatives and represented by unknown actors or attractive 3D characters, more than half of the companies that want to promote themselves in Spain run their campaigns with those who really know how to bring the public to their brands.

40%: this percentage of companies has already invested four years of their career in entrusting their campaigns to marketing influencers. The result has been excellent, as this is a growing figure.

65%: This figure corresponds to those who have allocated marketing influencers up to ten thousand euros to develop their brand.

14%As the volume invested increases, the percentage is necessarily lower. This is why those who came to invest more than fifty thousand euros in this mode to reach their audience in SpainThis moderate but growing percentage is included in the table below.

Influence marketing

The participation of specialised agencies is increasing: Running a campaign with influencers is not as simple as having a brand, identifying a professional who inspires us and hiring them. In the same way that we would not create a commercial ourselves, but rather entrust it to a specialised agency, influencer marketing also goes through this dynamic. For this reason, agencies in this sector in Spain have more and more workflows and are becoming more professional every day.

Instagram, the favourite in the field: the preferred social network in Spain to communicate a brand message is definitely the queen of photos, Instragram. Mixing photographic quality with effective words to accompany it has become a very fertile field for the generation of web celebrities that attract us like honey to bees. For this reason, Instagram tops the list with 70%, while Facebook doesn't reach 20% and YouTube is still trying to get on the podium, but with its fragile 10%, it still has a long way to go.

Commitment is the slogan: There are many factors in choosing influencer marketing, but the one that tops the list of objectives achieved is engagement. If we think that this type of advertising consists of using an image that has already been consolidated to make room for our brand in the market, it is easy to realise that what we will achieve most by engaging new audiences through the celebrity that it represents the visible face of all our efforts and dedication in a product. Range, traffic, conversion, long-awaited sales and, finally, brand awareness are always on the list. As you can see, sales are not even close to the first thing we will achieve through network stars, but there is a long way to go before we reach ROI.

Professionalism: What started as an impromptu performance based on a scenario with precarious weapons, has become the profession of the century. Today, we can calmly rely on the work of an influencer SpanishThey are more professional every day.

RemunerationYes, of course, all this could not be sustained on the basis of free products. A lot of water has flowed under the river on which influencers swim, turning an ancient reality into a current utopia. It is not realistic to believe that we can reach out to a web celebrity and ask them to use their image and time in exchange for a basket of beauty products, a change of fine clothes or an all-inclusive weekend at our boutique hotel; Influencers are entrepreneurs in their own right, so they want money to decide which beauty products to use to preserve and enhance their image, what clothes to wear on their body and where to spend their weekend. Nowadays, the search for an influencer starts with getting out the calculator.

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