10 most common mistakes in influencer marketing
Nowadays we see a renewed interest in influencer marketing. Many companies are rightly contacting Spanish, American, Asian and other influencers to promote their brands. However, it is not uncommon for these companies seeking visibility to make mistakes. In order to optimise the results you expect from your product placements, it is essential to avoid the following 10 mistakes.
Mistake 1: Sloppy contact
It is essential to be able to connect with the influencer you have identified. The reach of your campaign will depend on the nature and quality of the links between you. It is recommended that the contact message be carefully crafted and personalised. Then, be concise and precise in presenting the mutual interests.
Mistake 2: Abandoning the campaign because of negative feedback
Choosing an influencer does not make you immune to negative feedback. During the course of your campaign, if things don't go as planned, you can do anything but give up. It's best to rethink your strategy.
Mistake 3: Turning your back on the influencer at the end of the campaign
Opting for the long term is very beneficial. It is not advantageous to cut ties with the influencer after your campaign, as you can continue to benefit from the impact of their community. This is the time to put down roots in your relationship.
Mistake 4: Ignoring the competition
It would be a huge mistake to work with your competitors' influencers. This is why you need to do your research beforehand, so as to exclude any collaboration with a competitor's partner.
Mistake #5: Poorly briefing the influencer
The brief is similar to the specifications. It outlines what the influencer must do. If it is poorly worded, the influencer will do a poor job. Which will ruin your results.
Mistake 6: Choosing poor quality images
A very high quality image is likely to attract more people than a mediocre one. If you want to make an impact, it is essential to know how to choose your visuals.
Mistake #7: Choosing incorrect hashtags
Knowing how to use hashtags properly will undoubtedly contribute to the success of your influencer marketing campaign, as they play a very important role.
Mistake #8: Favouring big name influencers
What matters is not the size of the community but the engagement rate of the influencer's community. To get an idea of the rate of engagement, look at the reactions to their posts.
Mistake 9: Focusing only on the conversion rate
While it is true that the ultimate goal is to sell, it is also true that this should not be the only goal. A campaign can help you to increase your awareness, which can help you to gradually increase your sales.
Mistake #10: Preventing the influencer from developing their creativity
It's true that you have to give the influencer some direction. But that's no reason to force the influencer to do things the way you want them to. They know their community best and know how to get the message across.
When it comes to influencer marketing, it is essential to target the right influencer for your industry. For your product placement campaigns to be successful, you need to clearly define the objectives and let the influencer do their job.
For more information: contact us.