Spanish Influencer Disclosure Rules 2025
If you’re working with a Spanish influencer, transparency isn’t just a best practice — it’s the law.
Spain’s advertising regulations require influencers and brands to clearly disclose when content is sponsored, gifted, or part of a paid partnership. Failure to do so can lead to fines, loss of credibility, and even legal disputes.
In this guide, we’ll break down the Spanish influencer disclosure rules for 2025, explain how to stay compliant, and show how a trusted influencer marketing agency can help manage your campaigns safely and professionally.
Why Disclosure Matters
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Builds audience trust — people appreciate honesty.
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Protects your brand legally under Spanish law.
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Complies with EU Digital Services Act (DSA) transparency standards.
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Prevents penalties from Spain’s consumer protection agencies.
The Legal Framework in Spain
Spanish influencer activity is regulated under:
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Ley General de Publicidad (LGP) – General Advertising Law.
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Ley de Competencia Desleal (LCD) – Unfair Competition Law.
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Código de Conducta sobre el uso de influencers en la publicidad – developed by Autocontrol, Spain’s leading advertising authority.
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EU Digital Services Act (2024) – requiring transparency in digital ads.
📎 Source officielle : Autocontrol – Código de Conducta Influencers.
What Spanish Influencers Must Disclose
Any post that includes payment, free products, trips, discounts, or brand collaborations must include a visible disclosure such as:
✅ Accepted Labels
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“Publicidad” (Advertising)
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“Colaboración pagada con [Brand]” (Paid collaboration with [Brand])
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“En colaboración con [Brand]” (In collaboration with [Brand])
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“Patrocinado por [Brand]” (Sponsored by [Brand])
🚫 Avoid vague tags like “Thanks to…” or “Gifted by…” — these don’t meet legal standards.
Where the Disclosure Must Appear
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Instagram / TikTok Reels: In the first 3 lines of the caption or in the video overlay.
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Stories: Written on-screen for the entire display time.
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YouTube: Mentioned verbally and in the description box.
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Blogs: Stated before or within the first paragraph.
✅ Example:
“Colaboración pagada con Pinkhy Events. Descubre mi experiencia en este evento único en Barcelona.”
What Brands Must Do
Brands are equally responsible for compliance — even if the influencer publishes the post.
A professional influencer marketing agency ensures that every collaboration includes:
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Clear contractual disclosure requirements.
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Pre-approved captions and hashtags.
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Legal review of creative materials.
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Monitoring of publication compliance.
Consequences of Non-Compliance
Failure to disclose sponsored content properly can result in:
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Fines up to €30,000 (for serious breaches).
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Public warnings from Autocontrol or the CNMC (National Market and Competition Commission).
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Loss of credibility among audiences.
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Termination of brand contracts.
Case Example: Beauty Brand Sanction
In 2024, a well-known Spanish influencer failed to disclose paid posts for a beauty brand. After audience complaints, Autocontrol issued a public reprimand, and both parties faced reputational damage.
✅ Lesson: Transparency isn’t optional — it’s a brand safeguard.
Step-by-Step: How to Stay Compliant
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Add clear labels (“Publicidad” / “Paid Partnership”).
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Mention the brand visibly at the start of content.
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Avoid hiding disclosures behind hashtags or in long captions.
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Update contracts with disclosure clauses.
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Use professional oversight via an influencer marketing agency.
Product Placement & Disclosure
Even subtle product placement must comply if:
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The influencer was compensated in any form (money, gifts, or services).
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The brand had editorial control or requested mention.
✅ Example of compliant product placement:
A Spanish influencer shows a skincare routine and says, “This video includes a paid collaboration with [Brand].”
Best Practices for Agencies and Brands
| Practice | Description |
|---|---|
| Pre-approval | Review influencer captions before posting |
| Legal training | Educate creators on Spanish law |
| Transparent communication | Always clarify when content is paid |
| Post monitoring | Ensure all disclosures are visible |
Quick Compliance Checklist
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Disclosure visible within the first seconds.
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Labels in the local language (Spanish).
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Hashtags like #Ad or #Sponsored are not enough alone.
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Contract includes disclosure and penalty clauses.
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Content archived for audit purposes.
How Agencies Help
An influencer marketing agency like Pinkhy Events manages the entire compliance process:
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Writes legally compliant contracts.
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Reviews all posts pre-publication.
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Ensures proper product placement disclosure.
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Keeps campaigns transparent, ethical, and effective.
Conclusion
Transparency is no longer just a guideline — it’s the foundation of ethical influencer marketing.
By ensuring every Spanish influencer collaboration includes proper disclosure, brands protect their image, comply with the law, and build stronger trust with audiences.
With the help of an experienced influencer marketing agency, you can focus on creativity and results — knowing your campaign is fully compliant.
FAQ
Q: Can I use #Ad instead of “Publicidad”?
A: No. Spanish law requires the disclosure to be in Spanish and clearly understandable to the local audience.
Q: Who is responsible if a post doesn’t include a disclosure?
A: Both the influencer and the brand share responsibility.
Q: What about gifted products?
A: Even if unpaid, gifted items still require disclosure under Spanish law.