Spanish Brand Collabs to Watch in 2025
2025 is shaping up to be one of the most dynamic years for influencer marketing in Spain. From beauty and fashion to tech and travel, Spanish brands are leaning more than ever on influencer marketing agencies and Spanish influencers to drive engagement and real conversions.
This article highlights the top Spanish brand collaborations of 2025, the creative trends behind them, and what brands can learn to strengthen their product placement strategy.
Why Brand Collabs Are Booming in Spain
-
Shift to authenticity: Brands now prioritize micro and nano Spanish influencers who create genuine, relatable content.
-
Rise of the local touch: Campaigns are increasingly regional — Madrid, Barcelona, and Valencia lead the scene.
-
E-commerce integration: TikTok Shop, Instagram Checkout, and UGC ads are transforming product placement into seamless shopping experiences.
-
Agencies at the center: The best results often come from working with a dedicated influencer marketing agency that manages negotiation, briefs, and analytics.
Top Spanish Brand Collaborations in 2025
1. Zara x Local Creators Initiative
Zara partnered with emerging Spanish influencers from different cities to promote a new sustainable collection.
-
Focus: Everyday styling and authenticity.
-
Deliverables: 1 Reel + 1 TikTok + 3 Stories per creator.
-
Result: Over 45M organic views and a record engagement rate of 11%.
2. Iberia Airlines x Travel Micro-Influencers
The airline worked with travel-focused Spanish influencers to promote domestic routes through product placement within travel vlogs.
-
Focus: Affordable short-haul trips within Spain.
-
Agency: Managed by a top influencer marketing agency in Madrid.
-
Result: +25% increase in bookings on targeted routes.
3. Mango x Wellness Week
Mango collaborated with lifestyle and fitness influencers to launch its wellness line “Mango Active.”
-
Concept: “Balance your mind, body, and style.”
-
Integration: Product demos + morning routines on TikTok.
-
Result: Over 12M combined views and 20K UGC videos.
4. Estrella Damm x Summer Festivals
The beer brand integrated product placement into music festival content, partnering with Spanish influencers in lifestyle and entertainment.
-
Deliverables: Reels + live event coverage.
-
Result: 9M organic views, 30% engagement boost during festival weeks.
5. SEAT x Tech Lifestyle Creators
Spanish car brand SEAT worked with tech and lifestyle creators to highlight its electric model SEAT MÓ.
-
Focus: Sustainability + urban mobility.
-
Agency: Coordinated by a Barcelona-based influencer marketing agency.
-
Deliverables: YouTube vlogs + TikTok reviews + Instagram Reels.
What These Campaigns Have in Common
-
Local relevance: Every campaign leaned on Spanish influencers familiar with the audience and culture.
-
Authentic storytelling: Natural, lifestyle-driven product placements instead of scripted ads.
-
Cross-platform strategies: TikTok + Instagram = maximum reach.
-
Agency expertise: Each successful collaboration was structured by an experienced influencer marketing agency ensuring legal compliance and measurable ROI.
How to Create Your Own Spanish Brand Collaboration
-
Define your audience — local, national, or international.
-
Partner with an influencer marketing agency experienced in Spanish markets.
-
Select the right Spanish influencers for your niche.
-
Use organic product placement to make the content feel real.
-
Track results with KPIs like reach, engagement, and conversion rates.
Case Example
A beauty startup in Valencia partnered with 15 micro Spanish influencers via a boutique influencer marketing agency.
-
Deliverables: 15 Reels, 30 Stories, 5 TikToks
-
Budget: €10,000
-
Reach: 850,000
-
Engagement: 72,000 (avg 8.4%)
-
Conversions: 1,200 online sales via UTM tracking
-
ROI: 4.1× return
Trends for 2025
-
Long-term partnerships will replace one-off collaborations.
-
AI-powered analytics will help agencies optimize product placement performance.
-
Cross-border campaigns will connect Spanish creators with brands across Europe and the Middle East.
-
UGC creators will complement influencer strategies for lower CPM and faster content delivery.
Conclusion
The future of influencer marketing in Spain lies in smart partnerships between brands, creators, and agencies. By combining authentic product placement, localized storytelling, and data-driven strategy, Spanish brands are setting new standards for creativity and performance in 2025.
Working with a trusted influencer marketing agency like Pinkhy Events ensures that each campaign not only reaches audiences — it resonates with them.
FAQ
Q: How much do brand collaborations cost in Spain?
A: Micro-influencer campaigns start around €5,000, while larger brand partnerships can exceed €50,000 depending on reach and rights.
Q: How can a brand find the right influencer marketing agency in Spain?
A: Look for agencies with bilingual teams, case studies, and proven expertise in Spanish influencer campaigns.
Q: Are Spanish influencers open to product-only collaborations?
A: Some nano-creators may accept products, but most professionals expect a mix of product placement and payment.