All about Shopee and its marketing strategy
1- What is Shopee?
Shopee was founded in Singapore in 2015 and has since become a leader in e-commerce and financial services in Southeast Asia. Shopee's primary goal is to improve the experience of consumers and small businesses by providing them with all the technology tools available.
Shopee is a platform tailored to the South East Asian and Taiwanese regions. It provides customers with a fast and secure shopping experience coupled with robust payment and logistics support. The platform offers everything from consumer electronics to fitness equipment, fashion, children's supplies, home and beauty supplies, and a health category.
2- Shopee's marketing strategy
The platform adapts its marketing strategy according to the periods and events to come. When certain major sales events are coming up, Shopee focuses its strategy on its platform, its team and its sellers.
2.1- Marketing strategy on the platform
Shopee is always looking to ensure the availability of the support system and maximise the functionality of the entire site to enable the retailer and brands to handle the increasing number of orders smoothly.
Shopee offers tutorials known as Shopee University so that brands and sellers can be instructed on how to set up, run and control their online account on the website.
2.2- Internal marketing strategy
The electronic giant's internal marketing department is working hard on an integrated, 360-degree marketing approach. The marketing team always strives to improve customer engagement as much as possible.
Shopee's marketing strategy aims to further strengthen the brand's coverage and increase the visibility of upcoming sales by featuring celebrities. The organisation also works closely with local influencers to promote upcoming events on the platform.
2.3- Vendor and SME focused strategy
Shopee highlights all of its new vendors during sales events such as 9.9 and 11.11. The creation of the new support packages allows them to bring in up to 6 times more orders during sales events.
Shopee also offers SMEs dedicated training centres for online sellers, a Shopee master class and tutorials. In this way, sellers improve their e-commerce skills while becoming familiar with the platform.
Shopee also places a strong emphasis on international connectivity to connect local and global brands with large customers in the region. Shopee has successfully connected 600 brands to big names like Samsung, Disney and L'Oreal, which generate 2.5 times more sales during special promotional periods.
As shopping on smartphones is commonplace, Shopee aims to continuously improve its platform to provide a smooth and enjoyable shopping experience for all users and to be the leader in e-commerce in Asia.