The work of minor influencers: is there a legal framework? What are the differences between France and Spain?
Following the COVID pandemic, the number of web professionals has exploded. It has even become essential when it comes to developing a marketing strategy or to promote a product or an ideology. In this case, the intervention of an influencer agency or an influencer seems inevitable. However, the profession is not only reserved for adults, there are indeed minor influencers in every country in the world and especially in Spain. What legal framework is applicable to these young workers? Will there be a difference in status between France and Spain?
How does being an influencer work?
As soon as we talk about the job of influencer, we can't do without social networks. In other words, you can't do this type of work without having mastered social networks. Their role is to promote a product or a service by using these platforms. Their intervention allows them to obtain a targeted audience as each influencer has their own field of interest (fashion, architecture, lifestyle, finance, etc.). As it is about the manipulation of networks, it is quite possible that minors manage to become an opinion leader. Moreover, the majority of networks are accessible to everyone.
What legal framework should be applied to underage influencers?
Sometimes people wonder whether there is a legal framework governing the work of underage influencers. As a reminder, the regulation of the work of minors has existed for a long time. These young workers can work under certain conditions. For example, the task they perform must not be harmful to them. The same applies to underage influencers. In fact, some countries, such as France, have laws in place to protect them. As a content creator, they can make video or audio recordings, perform, radiograph, or participate in a TV show, while taking into account that they will not be exposed to any danger (psychological or physical) during their work.
The differences between France and Spain
There is not much difference between a Spanish underage influencer and an underage influencer from France. Both countries have tailor-made legal frameworks in place to better protect each child in the profession. As long as the content created does not violate the dignity of working children and target audiences, underage influencers can continue to engage in influencer marketing. In any case, a specific legal regime should be chosen to regulate this type of work for minors. This regulation makes the company responsible and also highlights the responsibility of parents or their legal representative. This law also defines the activity of the minor influencer. The employment relationship remains the limit of its exercise.
In conclusion, minors have become influencers in spite of themselves. The introduction of a specific regime is useful to regulate their profession. The main objective is to protect them against any kind of abuse. It is also a way to train them to become great entrepreneurs in the future.