Best Niches for Spanish Influencers in 2025

Not all influencer niches are created equal. While beauty and fashion remain strong, new sectors are emerging fast — offering brands incredible opportunities to collaborate with the right Spanish influencer.

In 2025, the Spanish creator economy continues to diversify across travel, wellness, tech, finance, and sustainability. Working with a Spanish influencer in the right niche can skyrocket your campaign’s visibility and conversions, especially when guided by an experienced influencer marketing agency and a strategic product placement plan.

Why Niche Matters in Influencer Marketing

• Higher engagement: Niche audiences trust creators more deeply.

• Better ROI: Campaigns are more targeted and cost-efficient.

• More authentic content: A Spanish influencer who aligns with your niche produces natural storytelling.

• Stronger retention: Loyal communities respond better to repeated product placement.

Top Spanish Influencer Niches in 2025

1. Beauty & Fashion 💄👗

Still the powerhouse of influencer marketing in Spain.

• Why it works: Visual, trend-driven, perfect for Instagram and TikTok.

• Popular content: Try-ons, GRWM, styling tips, makeup routines.

• Best for: Product placement campaigns (clothing, cosmetics, jewelry).

• Average engagement: 6–10%.

2. Wellness & Fitness 🧘‍♀️🏋️‍♂️

Spanish audiences love fitness creators who promote balance and authenticity.

• Why it works: Emotional connection and aspirational lifestyle.

• Popular content: Home workouts, yoga flows, daily habits.

• Best for: Supplement brands, sportswear, wellness retreats.

• Average engagement: 7–12%.

3. Travel & Experience 🌍✈️

Spanish creators are redefining product placement in travel storytelling.

• Why it works: TikTok and Instagram Reels make travel content highly shareable.

• Popular content: Itineraries, hotel reviews, experiences, POV videos.

• Best for: Tourism boards, hotels, airlines, travel accessories.

• Average engagement: 8–14%.

4. Tech & Innovation 📱💻

A fast-growing niche in Spain, especially with Gen Z and Millennials.

• Why it works: Tech creators influence purchase decisions significantly.

• Popular content: Unboxings, product tests, tutorials, “a day with my gadgets”.

• Best for: Startups, mobile brands, SaaS tools, AI apps.

• Average engagement: 5–9%.

5. Food & Lifestyle 🍽️☕

From tapas to healthy recipes, Spanish influencers in the food niche create emotional, cozy content.

• Why it works: Local culture meets visual storytelling.

• Popular content: Recipe Reels, café reviews, cooking collabs.

• Best for: Restaurants, delivery apps, FMCG brands.

• Average engagement: 6–11%.

6. Finance & Career 💼📊

A niche booming since 2023 — ideal for high-value conversions.

• Why it works: Young professionals seek accessible financial advice.

• Popular content: Career tips, investment basics, tax hacks, personal branding.

• Best for: Banks, fintech apps, online education.

• Average engagement: 5–8%.

7. Sustainability & Eco-Living 🌿♻️

More brands are aligning with Spanish influencers who advocate conscious consumption.

• Why it works: Consumers trust creators who live their values.

• Popular content: Eco hacks, slow fashion, green travel.

• Best for: Ethical brands, eco startups, second-hand platforms.

• Average engagement: 7–13%.

How to Choose the Right Niche for Your Brand

1. Know your audience: Match your brand’s values with the influencer’s niche.

2. Analyze engagement, not just followers.

3. Consult an influencer marketing agency to identify profitable verticals.

4. Use product placement smartly: adapt the content to the niche’s tone.

5. Test and scale: Start with micro-creators, then grow with top-tier influencers.

Example Campaign

A sustainable fashion brand partnered with 10 eco-lifestyle Spanish influencers:

• Niche: Sustainability

• Budget: €12,000

• Deliverables: 20 Reels, 30 Stories

• Reach: 1.5M

• Engagement: 120K (8%)

• Conversions: 1,350 sales

• Result: 4.5× ROI through organic product placement.

Bonus Tip: Mix Niche + Format

For maximum impact, match niche + content format strategically:

📎 Pour plus d’insights sur les comportements digitaux en Espagne, consulte Think with Google España.

The Role of Agencies

Working with a trusted influencer marketing agency makes it easier to:

• Identify profitable niches.

• Find verified Spanish influencers.

• Negotiate long-term deals.

• Structure effective product placement strategies.

• Measure performance accurately.

Conclusion

Choosing the right niche is one of the smartest moves a brand can make. A Spanish influencer with a strong niche can deliver high engagement, trust-based conversions, and long-term visibility.

Combine the right creator, niche, and product placement, and let an experienced influencer marketing agency handle strategy and execution — that’s how top campaigns win in 2025.

FAQ

Q: Which niche has the best engagement in Spain?
A: Travel and wellness currently lead in average engagement, followed by fashion and food.

Q: Should brands stick to one niche or mix several?
A: Start focused, then expand into related niches strategically.

Q: Do small brands need an agency to find their niche?
A: Not mandatory, but a good influencer marketing agency can save time and boost ROI.