Travel Campaigns with Spanish Creators: A Playbook

Spain is one of Europe’s top travel markets, with millions of international visitors each year and a strong domestic tourism culture. For travel brands, working with Spanish influencers is a powerful way to boost visibility and bookings. This playbook explains how to design successful travel campaigns with Spanish creators — from seasonality to deliverables and compliance.

Why Work with Spanish Travel Influencers

• Visual storytelling: Travel creators produce cinematic Reels, TikToks, and drone footage that inspire audiences.

• Cultural relevance: Spanish influencers connect with both local and international audiences.

• Platform diversity: Instagram, TikTok, and YouTube are key for travel storytelling.

• Purchase impact: Followers often book hotels, flights, and activities based on influencer recommendations.

Seasonality & Timing

• Spring (March–May): Best for cultural tourism, city breaks, and festivals (Semana Santa, Feria de Abril).

• Summer (June–August): High demand for beach resorts, islands (Ibiza, Mallorca, Canary Islands).

• Autumn (Sept–Nov): Perfect for wine tours, hiking, and food festivals.

• Winter (Dec–Feb): Ski trips (Sierra Nevada, Pyrenees) and Christmas markets.

What Travel Brands Should Offer

• Full itineraries: Transportation, accommodation, and activities planned.

• Unique experiences: Excursions, local gastronomy, or cultural workshops.

• High-quality visuals: Support with drone access, local guides, or special access.

• Clear compensation: Cover expenses plus content creation fees.

Ideal Deliverables

• Instagram Reels & TikToks: Highlight itineraries, hotels, or tours.

• Stories: Day-by-day updates with discount codes or swipe-ups.

• YouTube Vlogs: Longer storytelling for SEO and evergreen reach.

• Photo Sets: Usable for brand websites, ads, or brochures.

Case Example

A Mediterranean cruise company collaborated with 8 Spanish travel influencers for a summer campaign:

• Budget: €20,000

• Deliverables: 16 Instagram Reels, 8 TikToks, 8 YouTube mini-vlogs, 40 photos

• Reach: 2.1M impressions

• Engagement: 180,000 (avg 8.5%)

• Conversions: 1,250 cruise bookings (avg €500 per booking)

• ROI: Over €600,000 in revenue

Legal & Operational Considerations

• Visas & insurance: Ensure influencers are covered for travel insurance and entry requirements.

• Disclosure: Posts must include clear disclaimers (#ad, #collaboration, or “viaje patrocinado”).

• Usage rights: Contracts should specify if content can be reused in ads or brochures.

• Exclusivity: If promoting a hotel chain or airline, request category exclusivity during the campaign period.

Best Practices

• Choose creators who match the brand’s target audience (luxury, adventure, family).

• Mix macro-influencers for reach and micro-influencers for authenticity.

• Align with local tourism boards for co-branded visibility.

• Encourage creators to show behind-the-scenes (packing, traveling, authentic reviews).

Conclusion

Spanish travel influencers are not just content creators — they are destination storytellers. By planning around seasonality, offering clear itineraries, and negotiating fair deliverables, travel brands can drive bookings and long-term loyalty.

FAQ

Q: How much should I budget for a travel influencer campaign in Spain?
A: A small campaign can start at €10,00, while large campaigns with multiple creators may range from €5,000–€100,000+.

Q: Which platform works best for Spanish travel content?
A: Instagram Reels and TikTok for short-form inspiration, YouTube for long-form evergreen content.

Q: Do Spanish travel influencers prefer all-inclusive trips?
A: Yes. Most expect flights, accommodation, and activities covered, plus additional payment for deliverables.