Spanish TikTok Trends 2025: What’s Next for Brands
TikTok remains the fastest-growing social platform in Spain, with more than 18 million active users and a rapidly diversifying audience. From viral dances to mini-vlogs and brand challenges, Spanish TikTok is now a cultural engine that influences shopping, music, and lifestyle habits.
This guide explores the top TikTok trends in Spain for 2025, showing how brands can stay relevant and connect authentically with audiences.
Why TikTok Dominates in Spain
-
Youth-driven engagement: 60% of Spanish TikTok users are under 35.
-
High virality potential: One post can reach millions without a big following.
-
Native e-commerce: TikTok Shop continues to grow in Spain, integrating entertainment and instant shopping.
-
Local creativity: Spanish creators mix humor, authenticity, and Mediterranean lifestyle aesthetics.
Main TikTok Trends in Spain for 2025
1. “Micro Moments” Storytelling
Short, slice-of-life videos — like morning routines, “get ready with me” clips, or quick opinions — dominate.
-
Perfect for UGC-style ads and product demos.
-
Trend format: “Un día conmigo en [city]” / “My 5-minute routine before work.”
2. The “Unfiltered” Aesthetic
Spanish audiences prefer raw, relatable content over polished videos.
-
Use natural lighting, spontaneous reactions, and behind-the-scenes moments.
-
Works best for beauty, fitness, lifestyle, and daily vlogs.
3. Voiceovers & Local Humor
Narrated TikToks with a personal tone or comedic commentary are huge in Spain.
-
Example: “Lo que nadie te cuenta de vivir en Madrid…”
-
Great for travel, real estate, or lifestyle brands.
4. Collaborative Content
Duets, stitches, and creator challenges are back.
-
Encourages audience interaction and cross-promotion between brands and influencers.
-
Example: A skincare brand challenges users to share their “before and after glow.”
5. AI-Generated Content & Filters
AI filters, storytelling, and trend remixes dominate 2025.
-
Example: AI filters that imagine “your future self in 10 years” or travel versions of users.
-
Opportunity for brands to launch creative challenges using filters.
TikTok Sounds That Dominate in Spain (2025 Forecast)
-
“Me da igual” remix – used for funny or ironic videos.
-
Spanish pop nostalgia (2000s hits) – resurging trend with humor edits.
-
Latin summer vibes – reggaeton and pop-latino remain engagement boosters.
-
Lo-fi storytelling tracks – popular for ASMR, beauty routines, or aesthetic edits.
Content Formats That Convert
| Format | Best For | Avg Engagement | Example |
|---|---|---|---|
| “Get Ready With Me” | Beauty, fashion | 9–12% | Morning outfit routine |
| “Day in the Life” | Travel, lifestyle | 8–10% | City mini-vlog |
| Product Demos | UGC ads, tech | 7–9% | Testing a skincare gadget |
| Voiceover Story | Food, humor | 10–15% | Cooking with commentary |
How Brands Should Adapt
-
Think like creators: Produce content that feels native, not like ads.
-
Embrace trends early: Monitor Spanish TikTok sounds and hashtags weekly.
-
Collaborate with micro-creators: 10K–50K followers often outperform bigger profiles.
-
Use localized language: Spanish slang like “tremendo,” “qué fuerte,” or “literal.”
-
Leverage TikTok Shop: Connect storytelling with seamless shopping links.
Case Example
A Spanish fashion retailer launched a 10-day TikTok challenge, encouraging users to style a look using one item in multiple ways.
-
Budget: €15,000
-
Influencers: 20 micro-creators (10K–80K followers)
-
Results: 8M views, 320K likes, 12K UGC videos generated, 1,100 direct sales via TikTok Shop
-
ROI: 4.2×
Hashtags to Watch in Spain 2025
#TikTokEspaña
#Tendencias2025
#GRWMSpain
#SpanishCreators
#HumorTikTok
Conclusion
TikTok in Spain is more creative, raw, and culturally expressive than ever. For brands, success in 2025 depends on joining trends early, collaborating with authentic creators, and letting storytelling take the lead. Instead of selling — entertain, connect, and inspire.
FAQ
Q: How often should brands post on TikTok in Spain?
A: Ideally 3–5 times per week for visibility and algorithm consistency.
Q: Are TikTok trends the same in all Spanish-speaking countries?
A: No. Spanish TikTok has distinct humor, sounds, and cultural references — always localize.
Q: How do I find trending sounds in Spain?
A: Check TikTok’s “Discover” page or use third-party tools like Tokboard or TrendTok filtered for Spain.