Spanish Twitch Streamers: How Brands Sponsor Spain’s Top Gaming Creators
When international brands think about influencer marketing in Spain, they usually picture Instagram grids and TikTok dances. But there is a fast-growing, deeply loyal audience that most foreign marketers overlook entirely: Spanish Twitch streamers. Spain is one of the most engaged live-streaming markets in Europe, and its gaming creators command parasocial relationships that few Instagram […]