An influencer marketing campaign carried out in collaboration with a specialized agency and the most prominent influencers on Instagram is one of the keys to a brand’s success in its sector. But what is the point of conducting such an operation if its effectiveness can not be analyzed? So how do you measure the impact of an influence marketing campaign? Our advice in this article.
The ROI of an influence marketing campaign on social networks such as Instagram, Facebook or Twitter is apprehended using the right indicators. The first best performing KPIs are:
• the impressions
• the engagements
Impressions are the number of views of a post created and disseminated by an influencer. The quantity of impressions counts for a lot in the evaluation of the effectiveness and the performance of an influence marketing campaign. The number of impressions can be sifted to compare the impact of one campaign against another. But also to evaluate the impact of an influencer on his community.
Commitment is a much more quality oriented indicator vs quantity. The reason is that it covers many facets of a campaign. This includes the number of likes, the number of shares, the comments but also the bounce rate and the time spent on the site. Commitment is therefore a valuable indicator that brands are rightly seeking to develop because in the background is the existing proximity between a brand and its audience.
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