TikTok has over 800 million active users worldwide. It is also the second most downloaded application on download platforms. Given these figures, this social network is one of the best ways and tools to reach millions of customers around the world. Many large companies are integrating this social network into their web marketing strategy in order to reach more customers and build their reputation. What can TikTok do for your marketing strategy? You will find the details in this article.
Why integrate TikTok into your communication strategy?
Only launched in September 2016, the TikTok app is exclusively dedicated to broadcasting short videos. Since the date of its release, the app has recorded several billion downloads worldwide with over 800 million active users. It is also one of the most popular social networks in France, with an estimated 8 billion video views per month.
On TikTok they are short videos in vertical format with music as the main element. A user spends at least 1 hour a day viewing the stories. If at the beginning, the application only attracted young people, other categories of users are joining in. In France more than 60 % of women and 39 % of men use TikTok.
What are the advantages of TikTok for brands?
Like most social networks, TikTok also has a brand promotion feature that allows businesses to post ads. If the ad is of very good quality, it will appear in the users' feed. As an application whose users are mostly very young and addicted to their mobile devices, TikTok is an excellent tool for promoting businesses that target this group.
Note that the content on this platform is mostly attractive and very appealing. This is why you need to be creative to launch your campaign through simple videos of your products or services. However, if your ambition is to improve your brand awareness through your advertising campaigns, then don't forget to work on how to generate traffic to your website.
Also, note that the TikTok application can also be used as a monitoring tool. Indeed, it can allow you to follow trends, to have an eye on the latest video editing practices and challenges. It can also help you find inspiration for creating content and surfing the latest trends.
The different types of content to produce on Tik Tok
On this application, a wide range of advertisements is available for companies to promote their brand and to enhance their image on the web. Among these we have :
- Sponsored videos. This type of advertising is common on all social networks. Here it is called "In Feed".
- The challenges. Use of hashtags that are very popular on the platform. It is a paid advertisement. Possibility of using influencers to achieve your goals.
- The Brand takeover. This is a form of advertising that is placed in full screen and appears as soon as the user logs on to the application.
- The Top view. This form of advertising combines the Brand Takeover format and the In Feed.
- Sponsored effects. These are filters and 3D objects made by your brand that appear on the videos of Internet users.