Lashilé Beauty strategy
The digital world never ceases to impress us. Big and tall companies are making influencer marketing a central part of their marketing strategy. The aim is to grab even more market share. This is the case of Lashilé Beauty, which focuses the promotion of its products on social networks. In collaboration with an influencer agency, it adopts a multitude of strategies to stand out from its competitors.
Lashilé Beauty: specialist in nutricosmetics
Expert in the field of dietary supplements, Lashilé Beauty made its name with its star-shaped gummies or candies. The company has revolutionised the way dietary supplements are taken by offering other alternatives. With fruit flavours, taking food supplements becomes a pleasure with Lashilé Beauty. The laboratory has forged its reputation by producing only products based on natural ingredients. This makes the company a leader in nutricosmetics in France and Europe.
Products in the form of gummies
The strategic and commercial revolution of Lashilé Beauty is based on its star-shaped gummies. The laboratory has been able to transform the consumption of food supplements. The gummies supplied by Lashilé Beauty will make you forget about food supplements in the form of capsules or pills. Coated with fruit flavour and composed of active ingredients of natural origin, the taste and chemical smell of your usual food supplements are no longer a bad memory by opting for the products offered by Lashilé Beauty. Lashilé Beauty's strategy is to change the way people consume food supplements. Its star shape and fruity flavour take the thought of consuming drugs or chemicals out of your head. In short, Lashilé Beauty's strategy is to differentiate its products from its competitors through appearance and taste. This helps to reduce or erase the psychological effect of the medicated image of a capsule or tablet.
Influencers behind the scenes
In order to optimise the effectiveness of the sales and marketing strategy chosen by Lashilé Beauty, the laboratory called upon the professionalism of influencers. Indeed, the role of an influencer agency is to promote a product via social networks. They ensure a well-targeted audience. Thanks to their intervention and to social networks, the products provided by the firm have been very popular with the target audience. As a reminder, social networks are accessible to all ages and all types of people. This has helped the company to establish its status as a leader in natural food supplements in France. In addition, the laboratory has revolutionised the way this type of product is taken. Two gummies are enough for the day. You can take them together or separately. In other words, the time constraint in the consumption of capsules or tablets is no longer an issue with the products of Lashilé Beauty.
In short, the revolutionary method developed by Lashilé Beauty has made it possible to consume food supplements in a different way. The use of influence marketing has rapidly boosted their reputation in France and Europe.