Instagram Story: methods to increase popularity

Instagram stories are essential tools for influencers, as they generate a significant amount of engagement from internet users. Beyond their ephemeral and inciting side, stories give their creators the opportunity to present a special offer, a product, a service, a survey or a contest...

We provide you with 10 essential ways to stand out from the competition with Instagram stories.

1- Creating surveys

To engage your followers and get them to interact with your stories, you should create polls. This way, you will quickly see the prospects who are really interested in your publications and classify them as such. In addition, you will also identify the tastes and interests of your followers which will allow you to offer them even more relevant Stories.

2- Unveil your company behind the scenes 

Humans are curious, so your followers will probably like to see what goes on behind the scenes. For example, in your stories, don't hesitate to introduce them to your employees and how you work as a team. This is a powerful way to increase your audience's trust.

3- Vary the formats of your stories

To avoid monotony and boring your hard-earned followers, you should consider varying the formats of your stories. There are several of them: video, photo, filter, boomerang, reverse... In this way, you will be able to choose the formats that best suit your followers.

4- Publish "Teasers

Just as fans of TV shows look forward to the release of the next episode, you need to build on this to engage your subscribers on your next publications. By keeping the suspense alive, your offer will be enhanced and the anticipation of your audience will significantly improve your brand image.

5- Include music

Always include music in your stories, it's a relaxing way to keep your audience on their toes. Always use royalty-free music to avoid any copyright issues. You can also create your own soundtracks if you have the skills.

6- Think about questions and answers

This easy-to-implement tip allows you to address your subscribers' concerns and get to know your future prospects. The most successful entrepreneurs spend hours responding to their subscribers' comments, because knowing more about your customers means knowing more about your market.

7- Include highlights

The purpose of Highlights is to make your stories permanently visible on your profile. They allow you to present the important points of your offer or your theme. This feature is particularly interesting when you start to receive visitors on your profile because it reinforces the notoriety and professionalism.

8- Add links

Adding a link to your Instagram stories is very beneficial, but only profiles with more than 10,000 followers have the option of including external links in their Stories. If you have less than 10,000 followers, you can include your links directly in your account description.

9- Use advertisements

Instagram advertising can be a very powerful tool for those who know how to use it.

From this advertising platform, which is the same as Facebook's, you can precisely target users according to their age, tastes or interests.

10- Use an influencer

Real" professional influencers have a loyal and trusted audience.

To do this, reach out to the top influencers in your industry and ask them to post Stories promoting your company's merits.