A influence is a person who has a certain credibility on a specific topic. Through its presence and influence on social networksIt can become an interesting prescriber for a brand.
We must bear in mind that all influencers are not compatible with our brand or with our marketing entering. For this reason, we need to know how to identify those whose values, style and tone are similar to those of our company. Moreover, depending on our objectives, we will choose influencers or others.
Research is fundamental to a campaign with influencers. We should not take things for granted. Even if influencing can be done "Copy and paste". Take a good look at the capacities and skills of each of them and see how we can leverage them for our strategy. For example, if you are good at making videos, you can ask for one, if you are shy and never show a picture, we should not require such a thing.
How to choose an influencer?
To choose an influencer, we need to consider these three premises:
1- His ability to generate opinions and reactions in other users when it comes to a specific topic. If anything, they are able to generate a conversation around a topic or a brand, and we should be able to take advantage of that.
2- The audience potential of an influencer on a certain topic. Influencer followers are more valuable for their quality than their quantity. Don't forget that!
3- The level of participation in the conversation on the topic in question. The involvement of the influencer in the action is fundamental to its success
If you want to know more about the types of influencers or how to contact them, we will tell you here.