Are you thinking about launching an influencer marketing campaign, but wondering how much money you should budget? Don't worry, in this article we provide all the information you need to successfully plan your influencer marketing budget.
So, if you're ready, let's get started on growing your influencer marketing strategy.
Influencer marketing budget: what is it?
It is not easy to determine your influencer marketing budget, as there are several factors that come into play in this planning. Among these, we can illustrate some such as :
The objective to be achieved
Selection of influencers
The scheme for the implementation of the
The choice of social media and tools
In other words, it is the set of key points that allow an influencer marketing agency to be able to pre-define a precise estimate of the budget conceded to its influencer marketing project.
So, what are the tools that go into planning an influencer marketing budget?
The essential tools for planning influencer marketing
Becoming a good influencer is also about using the best tools available. In other words, making a good budget for influencer marketing planning takes into account the software and tools you use to produce your editorial content. There are several tools that come into play for influencer marketing planning, we will mention 3 important tools.
1 - AUGURE
Augure, is a software editor par excellence made available to influencers to help them manage their reputations. It is designed with a search engine dedicated exclusively to influencers.
Augure, allows influencers to search for competitive keywords and reach up to 150,000 influencers from around the world.
Indeed, it is an analysis software that takes into account the publications of influencers in their entirety on social networks, their blog and other media.
The software's function is to rank influencers by taking into account several parameters such as their audience and share of voice and their active presence in managing their community. Then, our list of tools continues with the following tool:
2 - Traackr
Traackr is a platform for managing campaigns by category and type of influencer and also allows to identify the most relevant influencers according to products, brands and their services.
Traackr is therefore a tool that provides statistics and analysis of the content publications of influencers. Whether it's content such as videos or photos, it allows you to watch with interest the spurts of content.
This makes Traackr a better tool for anyone working with influencer agencies, as it allows them to do the right analysis to know which influencers to work with or not.
3 - Followerwonk
Followerwonk is a tool that allows an easy analysis of twitter accounts. It allows you to search for keywords and get an overview of the bibliography of the users of the twitter account.
So this type of analysis takes into account factors such as name, location, minimum and maximum number of followers and subscribers, a URL and minimum and maximum number of tweets published.
Once the results are obtained you can also filter them by contacts and other criteria.
Successful influencer marketing budget planning is about estimating the costs of the specific tools you need.