What is Product Placement?

Advertising is one of the most effective ways of selling a product or service. It allows you to make your products known to the public. Today, there are several forms of advertising. Among the most popular forms is product placement. Although we are all targeted by this form of advertising on social networks on a daily basis, some people are still unaware of it. Here is an article that sheds light on product placement.

Definition of product placement 

Product placement is an advertising trick by which companies showcase their brands through actors, bloggers and influencers. These often use Facebook, Instagram or YouTube. This technique is also used in film or audiovisual productions such as reality TV shows, virtual games, etc.

Product placement is really successful when a Youtuber with a large audience engages in advertising campaigns. It is the same in famous films. For example, a hero may use a sports car model in a car chase. 

Product placement is usually carried out in accordance with financial agreements, as it is a commercial communication. However, it can sometimes take the form of merchandise exchange. Famous products are in great demand and sometimes the budget of successful films can reach millions of dollars.

Who is the product placement for?

Product placement is most often carried out by several web marketing professionals. These include internet celebrities, bloggers and youtubers. But it can also be video artists and video clip makers or a digital marketing agency.

Generally, all brands are likely to do product placement, especially since it is a very influential strategy, when done correctly. Indeed, brands have a prominent place in content. This is why the help of product placement experts is indispensable.

Furthermore, the success of a product placement necessarily depends on the involvement of the brand, but also on the balance observed. The aim is to influence consumers by ensuring that the brand is highly visible in the content. However, it is important to avoid going to extremes. Too much is always bad and too much can have the opposite effect.

How is product placement paid for?

The income for product placement depends on the service, but it also depends on other criteria. This is the influencer or broadcaster. Also, there are other elements that can enter into the determination of the price. These include the size of the target audience, the type of content and the social network used.

As an example, film product placement can be extremely costly for a brand. In fact, the cost will depend on the number of times the product appears in the film. As a result, the average price is 20,000 euros or more. For a TV series the rates are more expensive and can bring in around 90,000 euros for the broadcaster.

In short, product placement is one of the most popular forms of advertising capable of making your products known to a large number of people. However, it is imperative to call on the experts in order to get a good return.

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