Many tools exist today to facilitate digital communication and the natural referencing of your company in search engines. These tools allow you to improve your notoriety and build customer loyalty. They also help to optimise your conversion rate. These web marketing tools have other functionalities such as the automation of your messages, as well as customer relationship management. They are indispensable in the deployment of your e-marketing strategy. Because of the many benefits of web marketing tools, there are a variety of them on the market. Here is an article that presents the best webmarketing tools

Tools to communicate with your customers by email, SMS

In the  In order to maintain effective communication with your customers, there are emailing solutions such as  Mailchimp, Mailjet, Sendinblue or Sarbacane. These platforms allow you to write and send emails in a professional way. Indeed, you are offered templates that you can modify according to your preferences.

If you want to design marketing banners in the email signatures of your partners, Letsignit, Boost My Mail and Signitic are the tools we recommend. 

Responsiveness is a pillar in marketing communication

Generally, to satisfy your customers, you need to be responsive. Visitors asking questions on your website are most often happy to see a quick response to their concern.

Nowadays, there are tools like iAdvize, LiveChat or Intercom that can assist your customers online. Chatbots are also very effective in meeting this challenge. These tools, designed with artificial intelligence, are highly responsive, regardless of the number of visitors.

Convert a large number of prospects

In order to increase the number of customers, you need to optimise your website. To this end, there are tools that can create landing pages (sales pages) and pop-ups. These include GetResponse and Leadpages. These tools are designed to help you achieve your goals.

In order to improve the conversion rate of your sales tunnels, A/B testing solutions such as A/B Tasty or Kameleoon are at your disposal. They allow you to easily perform tests on the various versions of existing web pages.

Automation of your messages and customer relationship management

Tools such as Salesforce, Spread or Salesflare are effective in managing your company's customer relations.

In fact, these tools are necessary because they make it easier to manage your client information. They also help you to get a more general view of your customers as well as your gains and losses. To attract more attention to your products, tools such as HubSpot or Plezi are probably the best.

Tools to analyse your marketing data

In addition to web marketing tools, there are also platforms like Google Analytics such as Looker, Nexboard and Toucan Touco that can give you an advanced analysis of your marketing data. These tools allow you to have a report of all your activities.

In sum, the list of tools  The list of webmarketing tools is not exhaustive. However, the ones presented in our file are the best. Because they can meet your expectations perfectly.

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