Thanks to the advent of the virtual and digital world, social networks are constantly developing. In order to stand out from the crowd, each one of them is always coming up with something new, with the aim of satisfying its community and increasing the number of users. Since competition is fierce in this field, a simple error in strategy or a small delay in technology can cost the platform dearly. As a result, these interaction platforms are turning to live shopping and Snapchat is at the top of the list of forerunners of this direct online sales tool. Indeed, the application presents In APP store to its community.
Understanding live shopping
The term live shopping means a live broadcast offering Internet users around the world the possibility to follow the promotion of a product via a video in real time. It is inspired by the old TV shows teleshopping or telesales. However, live shopping allows for direct interaction with the promoter through a chat. Thus, followers can ask questions, make remarks about the product to be promoted. All you need to do is connect to a social network that has this tool to participate in live shopping. In this way, digitalisation allows people in every corner of the world to get to know the products better and to exchange information with the promoter without intermediaries. Snapchat offers its community In APP store. The tool is becoming essential for influencers or bloggers to ensure that a service or product placement is highlighted.
Snapchat's In APP store feature
As a reminder, live shopping developed from teleshopping. However, it differs in its accessibility. With teleshopping, it is compulsory to look for the product at the promoter's physical shop if you want to purchase it. Therefore, a physical payment is required. However, for live shopping, including Snapchat's In APP store, digitalisation has simplified the interaction with the product. All you have to do is open a chat channel to satisfy your curiosity.
Snapchat's live shopping is distinguished by its virtual reality performance. This is a great way to present a product in an almost real way. In addition, the application has acquired Screenshop, a tool that scans your photo. The aim is to be able to offer a product that suits your physique, your style and your silhouette. Thus, thanks to the use of the In APP store, you benefit from an augmented virtual reality. In this case, it makes it easier for you to view the suggested products. It even gives you advice that may influence your decision on the purchase of any product.
Like all live shopping tools, In APP store has its limits. The interaction is only virtual. However, some users want to touch and see the product for real. In other words, visual perception and touch are part of the purchase conditions. This is why it is necessary to ask for the intervention of an influencer or an expert in communication to present the product.
