The importance of hashtags and the best uses of hashtags

Initially, the # symbol was nothing more than a simple mobile phone key. But today, its use has taken another turn, especially on social networks. In fact, the use of the famous hash key has become essential for any company wishing to develop its online presence, especially on social networks and through influencer marketing. Do you want to know the reasons why hashtags are so important in online marketing? Find out in this post as well as the best possible uses you can make of hashtags.

What is the importance of hashtags? 

The use of hashtags is nowadays of paramount importance for individuals and companies who wish to develop their visibility on social networks. Indeed, the use of this symbol in your publications allows you to be visible to a community likely to be interested in your content. Hashtags are often accompanied by keywords that are searched for by users in relation to your publications. For example, if you publish about the best uses of baby nappies, you can insert the hashtags #CoucheBebe to better reference your publication.

Furthermore, it should be noted that the use of hashtags will be of capital importance to you if you are involved in e-commerce. Indeed, thanks to hashtags, you will be able to develop the visibility of your e-commerce site through an influencer agency or an influencer platform. To do this, you will simply need to establish an influencer partnership with an agency that is competent in this area to promote your shop's products.

 

Best uses of hashtags

The method of using hashtags varies from one social network to another. So, to gain more interactions on your publications, it is essential that you have an idea of the methods to apply on each social network to develop your visibility.

The use of hashtags on Twitter

Twitter was one of the first platforms to take the first step with the use of hashtags. On Twitter, several studies have shown that posts containing 1-2 hashtags per Tweet have more organic reach than those containing more than two hashtags.

For example, when you make an influencer product placement and add four hashtags, it is likely that the influencer will get less interaction. But by adding two hashtags, you can gain a lot of interaction with your product placement.

The use of hashtags on Instagram

Instagram is one of the best known social networks for the use of hashtags after Twitter. Here, when doing an Instagram product placement for example, it is recommended to add 9 to 15 hashtags to the post. However, most accounts that have more interactions will settle for 11 to place their hashtags.

Using hashtags on Facebook and LinkedIn

Hashtags are relatively less used on these two social networks compared to Instagram and Twitter. However, the use of hashtags on these networks is still a better strategy for increased visibility to users. Here, it is advisable to limit yourself to one or two hashtags per publication.

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