Launching a product in the USA

Launching a product in the USA

 Launching a product successfully is not always easy, especially when it comes to the US market. The US is a huge market, but there are many companies competing with each other on a commercial level. If you have a dream of entering the US market with a product, here are five relevant tips that will guarantee success.

Be Listed on the Amazon Marketplace

To understand the centrality of the Amazon marketplace, it is important to remember that 1 in 2 products is sold online in the United States. Amazon is in fact the almost unavoidable platform given its undeniable experience in e-commerce.

Have a good address book (network)

In addition to being positioned on Amazon, the promoter must, on the one hand, physically take part in the various trade fairs and conferences related to his field of activity in order to increase his address book.

On the other hand, it must sufficiently present its product on professional social networks for its best visibility. 

Addressing the right target

In the USA, the Chief Executive Officer (CEO) connects with his audience through the feedback of the product users (customers). Thus, it is the comments, "likes" and "shares" that will prove the effectiveness of the product.

When addressing the audience on the website, the CEO should make a clear and direct statement. He must say why the product is beneficial and provide information on its price. Because as they say, " Time is money ".

This is why it is necessary to regularly update your marketing plan by reassessing the targets to be prioritised. It is also necessary to adapt the sales objective to the target.

Having a suitable site

It is also recommended that your site be translated by a native (American) translator. After all, speaking the same language as Americans and redesigning the site in the American way is just as essential. 

For products intended for export, their presentation on the site should illustrate their compliance with administrative standards. 

Prices for export products should be set taking into account the volatility of the exchange rate. To do this, the company should contact ORPEX for successful coaching.

Proceed with a progressive implementation

This is the golden rule, a rule of caution since the country is quite vast. It is therefore advisable to first set up in one city and then gradually expand to the others. 

Naturally, this is done through local and reputable distributors until it is fully implemented. This method makes it possible to integrate the cultural, fiscal and legal differences of each state into the product.  

Conclusion

The successful launch of a product in the USA requires a very thorough study of the American market in view of its selectivity. This involves increasing visibility, understanding American consumer habits, and using the right promotional tools. Similarly, it is necessary to collaborate with local and specialised distributors, to set prices in line with exchange rate variations and finally to update marketing planning and sales objectives.

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