The Insta - Burger King fast food chain was founded in 1953 and has since become a pioneer in its industry. Renamed "Burger King" in 1954, after being bought out by two Miami-based franchisees, the restaurant giant has had four different owners over the next 50 years.
Their commitment to providing the best recipes, top quality ingredients and a warm dining experience has set the brand apart from the competition. In this article, we will try to identify the strategies that allow it to remain as effective and competitive as ever.
1- Burger King's unique advertising campaigns
Burger King always tries to emphasise the company's credibility in all the campaigns it undertakes. It always puts the customer at the centre of its priorities and does not hesitate to take care of the well-being of the customer, as was the case with their "Moldy Whopper" campaign with an advertisement that aroused a lot of interest around the world. The idea with this campaign was to prove to its customers that its food does not contain preservatives.
Another more recent example is the increase in fuel prices at the pump due to the war in Ukraine. The brand has shown concern for its customers' wallets by lowering the price of a Whooper at the drive-through to below €2. It then adds, "Driving may not cost you less, but eating will". Further proof that Burger King's initial objective is customer satisfaction.
Burger King's customer satisfaction rate is much higher than that of other fast food restaurants. Quality food and a unique dining experience with fast availability of food have made Burger King more customer-centric.
2- Burger King's advertising strategy
The reason why Burger King's advertising strategies are so effective is the fact that the company is very careful about where they advertise. Burger King focuses mainly on local advertising, such as roadside ads, billboards, billboards, etc.
Since 1957, and the incorporation of the Whooper into its marketing strategy, Burger King has offered a basic menu of burgers, sodas, milkshakes and fries. The brand has added countless items to its menu over time, allowing it to entertain nearly 11 million diners around the globe.
Customer analysis helps the brand to develop a marketing strategy to reach the targeted customer. Burger King also advertises its products digitally using SMBs and other techniques to reach a wider audience. The brand also does not hesitate to give more discounts on orders placed via the app and on first orders in shop.
