Over time, social networks have evolved and have quickly become a real advertising goldmine. Indeed, both companies and individuals find their account there. This is also the case of Instagram, which is now a platform of choice for all kinds of ads. But to take full advantage of this new potential, it is important to have exact answers to certain questions: what is advertising on Instagram? And how does it work?

What is advertising on Instagram?

Advertising on Instagram means posting, broadcasting ads or sponsored content to a large but targeted audience. Advertising on Instagram is essentially image-based. It is therefore important to avoid text as much as possible in favour of images and videos. Moreover, since its integration with Facebook in 2015, Instagram users have an impressive amount of information to promote their brands and products to the targeted audience.

How to create Instagram ads?

Creating an ad on Instagram is at least 75% similar to Facebook. In fact, the acquisition of Instagram by Facebook in 2012, resulted in the merger of the two ad platforms which explains the extreme similarity of the two processes. Thus, the budgeting, planning and configuration of the work of an Instagram ad is handled on Facebook. There are two methods for creating the ad on Instagram:

• via the Facebook ad manager
• via Instagram

The different types of Instagram ads

Instagram offers five types of ads:

• The Stories ads
• Photo ads
• Video ads
• Carousel ads
• Collector's ads

Each type of ad is integrated into users' News Feed and Stories to provide a great experience without interruption.

How much does an Instagram ad cost?

Several factors influence the cost of an Instagram ad. Prices are calculated on a CPC (Cost Per Click) or CPM (Cost Per Impression) basis. They also vary according to the bids.

According to Andrew Tate, the cost of an ad depends on several other factors such as: the audience, the number of comments, the sizing of the targeting... You can nevertheless, subscribe for daily budgets and set a maximum financial limit not to be crossed. But also decide on the validity period of your ads.

Some tips to boost your ads on Instagram

Generally speaking, boosting an ad on a social network means making a targeted and paid publication. There are several tips for boosting ads on Instagram. Among these tricks, we can :

• Using a business account
• Using Instagram's tools
• Avoid overly aggressive advertising
• Creating ads on Instagram
• Using stories
• Using influencers
• Using user content
• Create a hashtag
• Do not over-publish

Conclusion

Social networks are a tempting opportunity for many people who want to make themselves known and increase their earnings. For this, it is necessary, even essential to answer a set of questions for a better use of social networks. You are now able to better understand and exploit the advertising advantages of a social network in general and Instagram in particular.