If likes are an important data of social networks, their display has always been a problem. That's why Instagram was looking to get rid of them or at least hide the likes from the posts. In order to make the platform healthier and to value only the content, instagram hides the likes. Several months after the policy was rolled out on a large scale, we take stock of its impact on Instagram users.

Reasons for deleting likes on Instagram

Several reasons have led to the masking of the number of instagram likesThe aim is to put an end to the dictatorship of likes and also to reduce social pressure. Indeed, followers will no longer be able to see the number of likes on a publication. This should encourage users to spend more time in real life than chasing likes.

The platform is therefore intended to be healthier for users, who will no longer develop certain behaviours or complexes. They will no longer have to like a publication because it is popular, but because they really like it.

By doing so, Instagram would seek to value publications, regardless of their popularity. It should be noted, however, that you will still be able to see the number of likes of your own posts. In other words, the display of likes of your posts will be hidden from other users. While the intentions of this decision are laudable, user reactions have been mixed.

The reactions of Internet users

Several months after this decision to stop see the number of likes on instagramInternet users are divided. On the one hand, there are those who are against this decision and regret not being able to access the number of instagram likes. On the other hand, there are those who support the decision and welcome it warmly.

It should be noted that this decision is very beneficial, as it will push users to focus on content. As a result, users will be less and less obsessed with their smartphone and Instagram account and can focus on their goals.

With this policy, Instagram is also tackling fake accounts that distort the game in terms of engagement. Users will no longer need to use the services of fake accounts to increase their number of likes.

The fact thatinstagram removes likes will be beneficial for small accounts that will be on the same level as celebrity and influencer accounts. Indeed, small accounts with few followers will no longer be disadvantaged by their usually low number of likes.

From a marketing perspective, the decision is also beneficial, as brands will be able to work with influencers based on their performance. In concrete terms, the number of likes will no longer be the measure of an influencer's value.

As this data is superficial, only the performance of a publication will be relevant. To collaborate with an influencer, brands will focus on other more important elements. This does not mean that users will have fewer likes on instagramThe only thing is that this information will become private.