Considered a symbol of femininity, jewellery is an important accessory for women. Wearing jewellery adds a personal touch to a look, whatever your style. Founded in 2016 by Alisa and two other professionals: Etienne and Freddy, Purelei is a brand that specialises in the world of jewellery. Their inspiration to create these accessories came from the paradise island of Hawaii.
About the Purelei brand
Purelei is a combination of two words: 'Pure' symbolising the purity of attitude to life, and 'lei' the symbol of the Hawaiian flower necklace. At the moment, the brand operates two websites and several international online shops. But their main office is in Mannheim, Germany.
Purelei's jewellery stands out for its solid and resistant materials. The majority of our jewellery is made from gold plated or stainless steel. Known as a recyclable, strong and resistant material, the presence of stainless steel in the jewellery is at least 80 %. The jewellery is designed by Alisa, the founder of the brand, and her designers or collaborators.
Purelei brand collaborations
In the process of developing a company, collaboration is a major parameter. Behind the new jewellery and accessories, there is a strong collaboration with partners. The brand has designed accessories with various collaborators: entrepreneurs, artists, designers, brands.
"Say yes collection" and "Limitless collection" are some of Purelei's most popular collaborations. Say yes collection" is a cooperation of the brand with Cita Maass, a pearl jewellery creation with a modern and solid design for festivities and weddings. The 'Limitless collection' is a partnership between the brand and Valentina and Chayenne Pahde. It is a creation that combines chic and modern style in one jewel.
Collaboration with influencers
Like all other brands, Purelei works with influencers. Influencers are people with a following of thousands or even millions of people on social networks. Thanks to the popularity and influence they gain on the web, brands or companies call them. Thus, their role is to promote products or services and encourage consumers to buy the products.
A collaboration with an influencer: Noemi Salazar
Noemi Salazar is a Spanish influencer from Extremadura. With over 900,000 followers on Instagram, Noemi Salazar is one of the most famous influencers in Spain. She is also a reality TV actress and businesswoman. As a fashion designer, she has her own cosmetic brand called Noemi Salazar cosmetics and a clothing line called "Shine by Salazar" made with her mother.
Noemi Salazar uses her influence on her Instagram and YouTube accounts for any brand collaboration. She is also associated with Pinkhy Events, an influencer agency based in Malaga, Spain. This agency acts as an intermediary between well-known Spanish or global influencers and brands for product sales on Instagram or YouTube.