What are digital mums and why are they useful?
Digital Mums is a UK-based organisation that helps develop social media and digital skills for mums. The essence of this training is to find a flexible and rewarding career for mums. The aim of Digital Mums is to help mums find work that suits them.
The organisation was established in April 2014. It was the idea of two friends, Kathryn Tyler and Nikki Cochran. They met at a yoga retreat in Thailand. From their conversation, they soon realised that mums are tech-savvy but struggle to find part-time jobs with good pay.
Soon they realised that there was a shortage of social media marketing skills in the market. So Digital Moms was created to develop mums' skills as well as social media marketing. To date, Digital Moms is the only social media marketing training programme designed with mums for mums.
In recent years, digital mums have played a key role in reducing maternal unemployment. And mumpreneurs are benefiting greatly from the training programme.
The benefits of the Digital Moms training programme
There are several benefits of the Digital Moms training programme. Below are some of the benefits of the Digital Moms training programme.
#1. Upskills Mothers social media marketing skills
Social media marketing is in high demand in today's digital world. And Digital Moms is helping mothers to further develop this skill. The organisation makes mothers usable as social media marketers and connects them to local organisations that need their skills.
# 2. flexible working hours
Every mum wants a flexible work schedule that will allow them to create time for their family. And digital mums have made this dream a reality.
Digital mums not only make you employable, but also find a job that suits you. When mums have flexible working hours, they can set their own schedules and work from anywhere. With this kind of flexibility, any mum can have a great work-life balance.
# 3. Achieves satisfactory work
The Digital Moms training programme helps mums get fulfilling jobs. This training gives mothers digital skills to adapt to the world of work. And they will get jobs that give them time to reconnect with their family commitments.
# 4. Giving Mom confidence through newly acquired skills
Digital plus gives you confidence through new skills. After the training programme you will become part of a support network of working mothers.
Being part of this network naturally builds your confidence. This new confidence will allow you to get a social media marketing role with a reputable company in your local community.
Digital Moms offer a lifetime opportunity to all mums who complete their training. The training makes mums work smarter and earn more.
Experts believe that digital mothers can transform the lives of millions of mothers around the world. The initiative was launched in the UK, but has the potential to spread to other parts of the world.
It is certain that in the near future, social media marketing roles will mainly be for mums who want flexible working hours.
What do you think of the Digital Moms training programme? Leave your answer in the comment section below.