Ranging from 3 to 30 seconds in length, Reals are videos that are currently popular on Instagram. They are all set to music with effects, filters and other creative options. With this new feature, you can reach your audience in a different way, especially since Instagram's algorithm boosts the visibility of Reals. To make the most of the reals and increase your visibility, discover some tips in the following lines without further delay.

Add a brand image

It is possible to create videos that fully represent you. Indeed, thanks to the editing options of real Instagram, your videos can be branded to your image. But to do this, you need to observe a certain consistency with the posts in your news feed or your stories. This consistency is of paramount importance because it allows users to immediately recognise you through your brand.

Include hashtags

To make good use of your hashtags, you should write a caption that includes a keyword. The keyword should match your video and the activity you are doing. This hashtag matching strategy should be applicable to both your real and your stories. This will increase your audience. Note that the real ones can be viewed in the "Explore" tab on Instagram.

Choosing the right place for your text

Captions are of great importance when creating your real life videos. They make your videos more attractive. To make good use of them, you should avoid adding text at the top or bottom of your screen. This is because these areas are usually covered by buttons during viewing. Instead, you should put your text in the centre of the screen. However, you can put text at the top of the screen if it does not help the readability of your video.

Making use of transition effects

These effects make your videos more captivating and fun. They are very popular with many Instagram users. These are usually fashion brands, beauty brands, influencers... With these effects, you can show off your products, looks and outfits by adding some pizzazz to your video. Note that these effects can also be used to create fun challenges such as before/after testimonials, magically overlapping clips...

Start a series

Even if the real ones are short videos of just 30 seconds, you have the possibility to make several of them in a row. You can broadcast them on your storytelling. But to do this in a substantive way, you need to have a good long-term structuring strategy by setting yourself goals. Without a well-defined goal, you risk getting tired of video clips.

In terms of form, you can create a plot at the beginning of the video and a happy ending. This will increase your subscribers' interest in your account. Also for the form, you can make a series of real long-term videos that will be published over a week or a month. You can build up the loyalty of your subscribers, who will then make an appointment with you every time you publish.