A community manager is a professional who manages the online presence of a brand, company, organisation or individual on social networks. His or her role is to create, animate and retain a community of fans or potential customers online.
The tasks of the community manager
The work of a community manager includes many tasks, such as creating content, managing social networks, responding to comments and messages, analysing data, creating advertising campaigns and managing online reputation. The community manager should be an expert in communication, digital marketing and public relations.
Content creation
The community manager must create attractive content for the online community. This content must be adapted to the target audience and the company's objectives. Content can be articles, videos, images, infographics or surveys.
Social network management
The community manager must manage the company's accounts on social networks, such as Facebook, Instagram, Twitter, LinkedIn and YouTube. He or she must publish content, respond to comments and messages, manage advertisements and track followers and interactions.
Reply to comments and messages
The community manager must respond to comments and messages from subscribers on social networks. This requires being responsive, friendly and professional. They must also be able to deal with negative comments and reputation crises.
Data analysis
The community manager must monitor and analyse the data of the online community. They need to measure engagement, reach and conversions. This data allows them to adjust their online communication strategy to meet the company's objectives.
Creation of advertising campaigns
The community manager must create advertising campaigns on social networks to promote the company's brand or products. He/she should target the appropriate audience based on demographics and interests.
Online reputation management
The community manager must monitor and manage the company's online reputation. They must be able to respond to negative comments and criticism in a professional and friendly manner. He or she must also be able to put in place a strategy to protect the company's online reputation.
Skills required to be a good community manager
A good community manager must have several skills, including
- Excellent communication skills: the community manager must be able to communicate effectively with the online community, both in writing and verbally.
- In-depth knowledge of social networks: the community manager must be an expert in social networks, knowing the latest trends and best practices.
- Ability to create compelling content: the community manager must be able to create content that attracts the attention of the online community.
- Ability to analyse data: the community manager must be able to analyse data to adjust his or her online communication strategy.