Local business: how to use an influencer to make it work?
Today, influencer marketing is making its mark exponentially. Regardless of the size of a business, influencer marketing is a very effective strategy for your business. The discipline is even becoming very popular with local businesses. However, to optimise the intervention of an influencer agency or an influencer, you must take into account your geographical location, the choice of your future influencer as well as your budget.
When to use an influencer or an influencer agency?
Promoting a product or service at this time becomes risky without adopting influencer marketing. This means using an influencer. The latter's role is to promote your product via social networks. The advantage of using this type of strategy is that it allows you to quickly increase the visibility of your brand. As each influencer has their own field of intervention, your product will surely be exposed to a well targeted audience. This is why a large brand or a medium-sized company asks for the collaboration of an influencer agency or an influencer in order to increase their visibility or to launch a new product.
Influencer marketing: how to make it work for local businesses?
There are a few conditions that can be met to optimise the effect of influencer marketing on a local business. Firstly, the geographical location of your business must be taken into account. Next, you must choose your influencer carefully. Finally, budget management remains crucial.
Geographical location
The study of your geographical situation consists of the location of your business. For example, this could be a restaurant or a shop. Sometimes this type of business does not have a website, and does not sell online. This makes it difficult to locate them. These small businesses do not usually sell online or pay remotely. In this case, physical or cash payment plays a crucial role in their development. This is why it is important to clarify and facilitate the geographical location in an influencer marketing campaign.
The choice of the influencer
Certainly, you will be spoilt for choice when it comes to choosing an influencer or influencer agency to promote your local business. Don't panic, just find a local influencer who knows your city or even your neighbourhood better. You also need to take into account their speciality, the number of their followers and especially their engagement rate. You're not going to let a car expert take over the launch of your restaurant.
Budget management
Local business means small budget. In this case, there is no point in using an influencer with national or international reach to develop your influencer marketing strategy. It won't fit your budget or your business. Simply opt for the service of a local influencer. At a reasonable cost, this profile ensures a local and targeted audience. The objective is to optimize your budget. In other words, you collaborate with the best influencer profile, but at a lower cost.