How can an influencer help the company's marketing during containment?

How can an influencer help the company's marketing during containment?

 The Covid 19 pandemic has led to the confinement of the population in order to reduce the risk of the coronavirus spreading. Thus, companies and their customers can only meet via the Internet. Physical meetings are severely limited due to the respect of social distancing measures.

Marketing, which refers to everything that concerns the implementation of the best conditions for selling products, has experienced a revolution with the advent of social networks. Indeed, influencers have appeared who, thanks to their very large audiences on Facebook, Instagram or Twitter, are solicited by companies to advertise their products.

In this time of confinement, where the consumer is more connected on the internet than usual, because he is obliged to stay in his home, influencers have a great role to play in the marketing of companies.

 

Creating proximity between the consumer and the company

 

An influencer creates proximity between potential customers and a company. In concrete terms, influencers are personalities who are respected and listened to by consumers. As a result, they are able to provoke purchases by mimicry in certain people.

A follower of an influential person, whose opinion counts on twitter, will therefore consume a product just because he has seen or read a post, where the person he admires, said something good about it. In this period where these influencers have their audiences more available than before, companies could therefore take advantage of this to make product placement on their social network accounts.

This is especially true since the containment has led to a slowdown in sales. Investing effectively in well-targeted advertising is therefore an important action for a good recovery at the end of the lockdown.

 

Adapting the message to the health crisis

 

Any company's communication and marketing efforts at this time should take into account the severe health crisis facing its consumers. Indeed, it would be wise to show sympathy for the misfortunes faced by families who are potential customers.

For this task, using an influencer is a good idea. Indeed, the admiration that the people who follow him on a daily basis have for him allows him to pass on important messages and to be listened to. In this way, a company can highlight its social responsibility at this time.

It will therefore have an influencer tell his customers that they must respect the barrier measures to protect themselves and others. The commercial will therefore be tinged with advice to combat the spread of the coronavirus.

 

Promoting social actions

 

Confinement has harsh social consequences. For example, the poorest people no longer have the means to meet their basic needs. A company could therefore decide to carry out social actions, in the form of donations of basic necessities.

On this occasion, the support of a popular influencer will help it to make its action very visible to the public, which is now more connected than usual.

 


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