An influencer's main objective is to spread the word about a brand's products and services in return for a fee. It's a great opportunity for a brand to reach out to a targeted audience in the same industry via Instagram. So how do we go about finding the right influencer for our needs on Instagram?
Find Instagram influencers
There are several methods of finding influential accounts on Instagram. However, it is important to know the best tools for managing an Instagram account. To find influencers on InstagramYou can either use the influencer search functions or the free Facebook collaboration tool.
Instagram Influencer Search Features
With a tool like Heepsy, you can have access to all the influencers in the world. Better still, it allows you to be precise and concise in your searches and therefore find the Instagram influencer the most appropriate for you. Heepsy offers you several search options such as :
- The keyword search: just enter the appropriate keyword(s) and identify them with a hashtag before launching the search. In addition, in free mode, you are allowed three keywords. The more precise your hashtag, the better your results.
- Search by influencer category: specifying the category allows you to be more concise in your search.
- Localized search: here you can find influencers according to their country, their city, their neighbourhood...
- Search by number of followers: suitable if you want to start a campaign quickly and test your materials.
- Search on several social networks: heepsy gives you the possibility to search on several social networks (Instagram, Facebook, twitter...).
Facebook's free collaboration tool
Brand collab manager is a newly developed collaboration tool by Facebook. It was launched in December 2019 but already looks very promising. Indeed, it allows users to contact influencers directly within an influencer platform managed directly by Instagram. Another advantage is that you have direct access to official information without going through a third party or an influencer.
Contacting Instagram influencers
Although open and willing to be known, contacting influencers is not an easy task. Because they are mostly solicited and are looking for products that are directly related to their image and their target. It is therefore important that your products are very attractive and appealing. Furthermore, the best way to approach an influencer is to avoid being too direct or too classic. It is better to be creative and patient when asking for a partnership.
In short, social networks represent a major advertising asset that can be used by influencers. Influencers are a real gold mine for brands. But if it is difficult to find them, it seems even more complex to apprehend them because there are many things to know and to put into practice to hope to benefit from a partnership.