Ultimate guide to hashtags (what is a hashtag): The different types of hashtags 

Hashtags appeared with the development of web2.0. They are a tool that allows the content of publications to be categorised in order to easily reach their target. This is probably why Spanish bloggers and influencers use hashtags to communicate with their communities. There are several of them. By reading this article, you will know everything about the different types of hashtags.

Generic hashtags

This is a special category of hashtags. Generic hashtags are subject to strong competition due to the large number of publications with which they are associated. A distinction is made between emotional hashtags and content hashtags. In the first category, i.e. emotional hashtags, the special feature is that they are used with emoticons. Content hashtags are prolific, which affects their performance. This type of keyword is not used to build audience loyalty but to "summarise" the content of a publication, thanks to a combination of letters and symbols.

Branded hashtags

In contrast to the previous category, brand hashtags are intended to attract potential customers and retain existing ones. It is an excellent way to promote a company's image and to cultivate its reputation. Branded hashtags are used extensively as part of a product placement campaign. When you are doing dropshipping for example, it is important to promote your shop and the products you sell using this category of hashtags. It is not uncommon to find people using branded hashtags in their posts when they are in line with the values promoted by the company.

Niche hashtags

Niche hashtags are used by a small number of people. They are usually a community of people who have something in common. By regularly using this type of keyword, you can easily find similar people who share your tastes and passions. The competition is less fierce for this category. If your content is relevant, many people will follow you. It is therefore an excellent way to learn about specific issues.

Geographic hashtags 

Geographical hashtags are used to promote a specific location. It is also a way to show pride or belonging to a specific region. By using this type of keyword, you can find all the publications related to the chosen location. Examples are: #ibiza, #barcelona, #madrid.

Event hashtags

In order to attract more people or to get more involvement from the community, it is not uncommon to find event promoters using specific hashtags. The aim is to allow those who wish to do so, to easily access all the information related to the event. In the case of a corporate event, this has a double character. Indeed, it can be a brand hashtag if the event is associated with a company and takes place on a regular basis. On the other hand, when it is a one-off event, we generally notice that the flow of publications increases before and during the event. But it fades away as soon as the event ends.