Influencer bloggers: who are they and why appeal to them?
When we talk about influence marketing, we often think of Instagram stars and influencers who unite their communities around social networks. But there are many facets and media in the world of influence marketing. In particular, blogging. Who are the bloggers, these shadow influencers, and what are the advantages of using them?
Blogger influencers, influencers like no other
First of all, we should not confuse influencers and bloggers. The former are references on social networks and use their popularity to impact the purchasing decisions of their followers. Most of the time, they do not have a website. Bloggers, on the other hand, focus on their website, where they share their passions and create original and consistent content. Writing is the primary, and sometimes only, means of communication used by bloggers. They use social networks to inform their community that new content is available on their blog. This is only a means of promotion, not influence.
So who are the blogger influencers? An influencer blogger has, like a classic influencer, a large community of fans. This is measured in terms of traffic generated on the website rather than the number of followers on social networks. The blogger-influencer can promote brands if they match their passions and share their values. The tourism sector, in particular, is making increasing use of influencer bloggers, many of whom are travel-related.
The benefits of being an influencer blogger
In addition to the classic advantages brought by influencers, the blogger-influencer has some specificities that are particularly interesting for brands.
Blogs build trust
It was even determined that blogs were the fifth most reliable source of information in the eyes of Internet users, simply because they are run by enthusiasts and connoisseurs, whose main objective is not to make money but to share their passions and knowledge with as many people as possible.
The life of a marketing campaign is longer
Social networks are all about immediacy. A marketing campaign only lasts a few days or even a few hours after the posts are published. A blog, on the other hand, allows Internet users to discover the article several months or years after it has been published, simply because it is indexed on search engines.
A promotion on a blog can generate traffic to your own website
If the blog is influential and has a large audience, it is likely that the audience will link to your own website through the links that the influential blogger will have inserted in their article. This allows you to acquire new potential customers, to make them discover your other products and services but also to improve the positioning of your site.
There are many benefits but, as with any influencer marketing campaign, it is important to choose the right blogger to represent your brand. This is why it is recommended to use an influencer agency, such as PinkhyEventsto make the most of your brand's potential.