5 digital marketing tips

5 tips of Digital Marketing

5 tips of Digital Marketing


You've already decided: you have set aside a portion of your monthly budget to start the influence marketing and we send you our sincerest congratulations because you have just made a modern, realistic and effective decision. But ... not so fast.

Before you go in the water, evaluate the landscape, because this Marketing strategy, Before you go into the water, evaluate the landscape well, because this marketing strategy, like all the others, has its rules and its keys of work. In the same way that a fashion designer adjusts his glasses to observe the trends of the world before sharpening his pencil to make the first sketch of his collection, you should do the same with the options available in this invaluable strategy.  

What are the secrets for influencer marketing to work?

  1.  Choice of influencers:: when you start to take our first steps in the influencer marketing, , the choice of our profile is essential. To choose the right one, we will study your audience. This should be our target, otherwise we will win some tastes and interests with a bit of luck, but we will not convert.
  2. Influencer commitment:: beyond the volume of your audience, we must put the magnifying glass on the commitment. In other words, do you respond to comments from your subscribers? Is it an active listening sample or simply a monosyllabic response or represented by an Emoji to "get out of the follower"? In order for digital marketing to have its effects, the influencer in question must reflect his empathy, which is not synonymous with Ks among followers. marketing digital the influencer in question must reflect his empathy, which is not synonymous with Ks among followers.
  3. Define the objectives: Set objectives: at what stage of the sales funnel are we? What is the purpose of having the services of an influencer? Among them are brand, positioning, visibility, traffic, conversion and loyalty. Knowing where we are going will enable us to achieve the desired results and, of course, to measure them.
  4. Agree content: an arrogant article, a story, a live broadcast from your premises ... the possibilities range from static to ephemeral, through the explanation and adrenaline of direct and live content. This key of influence marketing is based on your web star's acceptance of how you will make your brand known. The choice will depend on the public of your brand and how it prefers to consume the web content. When the influencer is experienced, he can advise you on this.
  5. Measure the perimeter: Measure the scope: Finally, all the efforts and investments we have made must be measured by clicks, likes, leads and conversions. Surprisingly, these elements do not act like the thread of a puppet who, pulled by a wire, moves a part of the body because of the force exerted. Therefore, more tastes are not necessarily more sales. This is precisely why, before measuring, we must set goals; Only then will we know if our reach has been the desired one.