While the effectiveness of influence campaigns has been proven, this is not the case for its methods. It is up to the company to define them, as there is no standard list of influence campaign processes. What are the creative ideas for influencer campaigns? Find out in this article which ones work best.
Press trips
Press trips consist of organising trips to discover a product, a brand or a region. They are also a way of showing how your products are produced. Beautiful landscapes and exciting activities create curiosity and desire for the brand. Journalists or influencers are invited to create content about the multi-day trip and the activities. The activities differ depending on the target group and the brand.
Get ready with me
In video format, the influencer invites his subscribers to follow him in relation to waking up, eating, applying make-up and choosing his outfit. He could easily recommend a fashion boutique or make-up accessories through this video.
Meet -up
The influencer organises an event at this level to meet subscribers. It is also the occasion for brand promotions or dedications. The Meet up is sometimes done in clothing shops.
Do it yourself (DIY)
DIY means do it yourself. It consists of the presentation of methods for making something that you can do at home. A face scrub, for example.
Vlogs
The vlog is a blog in a video format where influencers talk about their lives and activities. Made popular by youtubers, the vlog has a more intimate, sincere and authentic character. It is a way to build loyalty with your audience.
Take Overs
Mainly hosted on Instagram, Take overs extends to Snapchat, tik tok and YouTube. It allows you to entrust your social networks to an influencer for a few hours, days or more depending on the need.
Haul
These are popular videos among vloggers, youtubers and instagramers. It involves unpacking their purchases, naming brands, shops and sometimes prices. This creative idea presents the fruits of a shopping spree. The influencer gives their impressions of the items.
Promotional codes
It is about sharing a discount code with the influencer's community. This code allows them to buy a product at a reduced price over a given period. Different domains are concerned: fashion, cosmetics, high-tech and more. The advantage is to monetise the media content. It is allowed on Facebook, Instagram, but not on YouTube.
Competition
You have the possibility to recruit influencers as judges for a contest. Through this contest, subscribers who have participated can win gifts. This can be done on the influencer's account or the brand's account. This creates interest in the brand.
Product placements
This advertising technique aims to associate a brand, a product with a director, an actor, a singer to sum up an influencer in order to reach his audience, his community.
